Amazon on hunt for location to build a second North American headquarters
The search is on for Amazon.
The e-commerce giant is currently evaluating where it will open its second company headquarters in North America. The new office, referred to as "HQ2," will be a complete headquarters — not a satellite office. It also could have a similar layout to Amazon's Seattle campus, which employs 40,000 people, and encompasses 8.1 million sq. ft. with 33 buildings, including 24 restaurants.
Amazon expects to invest over $5 billion in HQ2’s construction, and the office will include as many as 50,000 high-paying jobs, the company said. Amazon is also giving executives the option to choose where to base their teams — in HQ2, Seattle, or split between both locations.
“We expect HQ2 to be a full equal to our Seattle headquarters,” said Jeff Bezos, Amazon founder and CEO. “Amazon HQ2 will bring billions of dollars in up-front and ongoing investments, and tens of thousands of high-paying jobs. We’re excited to find a second home.”
To choose the ideal location, Amazon does have some pre-requisites, including a metropolitan area with more than one million people, and a “stable and business-friendly environment” that can attract and retain technical talent. Amazon is open to building its campus in either an urban or suburban location, but is focused on communities that “think big and creatively” regarding real estate options.
The online giant is also considering a development-prepped site. “We want to encourage states and communities to think creatively for viable real estate options, while not negatively affecting our preferred timeline,” the company stated.
In addition to Amazon’s direct hiring and investment, construction and ongoing operation of Amazon HQ2 is expected to create “tens of thousands of additional jobs” and “tens of billions of dollars” in additional investment in the surrounding community. Based on its investments in Seattle from 2010 through 2016, the company contributed an additional $38 billion to the city’s economy, according to the company.
Amazon is accepting proposals through October 19. The company will announce its decision next year, according to the company's request for proposal (RFP).
The addition of HQ2 comes on the heels of another Amazon hub. In May, the company announced plans to open a new 60,000 sq. ft. development center in the Cambridge region of the United Kingdom this fall. The new technology hub will focus on innovations from artificial intelligence to machine learning.
No comments found
First Look: Amazon Books, Manhattan
Eleven and counting. That’s where Amazon Books stands with the opening of its newest outpost.
Located across from the Empire State Building in Midtown Manhattan, the 5,200-sq.-ft. store is part bookstore and part high-tech electronics store — with a cafe thrown in for good measure. It has a contemporary look, with accent lighting and wood flooring and wood shelves and display tables. The spacious children’s area is accented with carpeting and chairs for lounging. Stumptown coffee and pastries and other items are sold in the cafe, which has both table and counter seating. The cafe is set off from the rest of space with black and white tile flooring.
The new Amazon Books has about 3,700 titles available for sale. The selection is based on Amazon.com customer ratings, pre-orders, sales, popularity on the company’s Goodreads’ book review and recommendation site, and its own curators’ assessments. All books are placed with their covers face-out on the shelves, and under each book is a small card with a review and the Amazon.com customer rating. Most have been rated 4 stars or above.
One of the things that makes the store feel — and look — different from standard book shops is the way its books are organized. Similar to what Amazon does with its online offerings, the books are organized into a variety of sections, with titles appearing in multiple sections. For those who prefer the more conventional approach, there are the standard genre departments, including new nonfiction, cooking, young adult, travel, science fiction & fantasy, self-improvement and more.
In an interesting twist, however, the books are also displayedin such categories as “highly rated” (4.8 stars & above), and “Goodreads’ most-read classics.” Additional categories include “100 books to read in a lifetime,” and “page turners” (books Kindle readers finished in three days or less). One large section makes recommendations based on books that the shopper has already read (“if you like, you’ll love this”).
But books are only part of the merchandise mix. The store also serves as a showcase for all of Amazon’s tech products, from Fire television and the Alexa Smart Home system to Echo and the Kindle e-reader. The items are displayed on tables and stands that make it easy for customers to test drive — and hopefully buy — the products. Several displays are devoted to tech accessories. And there are plenty of associates hovering around to answer questions.
Amazon Books will open two more locations in 2017, at Westfield Century City in Los Angeles, and at Broadway Plaza in Walnut Creek, Calif., giving it a total of 13 by the end of the year. The company hasn’t commented on how many bookstores it plans to open in 2018.
No comments found