STORE SPACES

Leader in secondhand luxury retail trying out brick-and-mortar

BY By Marianne Wilson

Online luxury consignment retailer The RealReal is taking its resale model into the physical space.

The retailer plans to open its first-ever permanent retail location in November, in Manhattan's SoHo neighborhood, reported Women's Wear daily. The two-level, 8,000-sq.-ft. store will showcase items from all of The RealReal's categories and also feature contemporary artwork and a wall of Hermès bags, according to the report. It will host classes and discussions.

The RealReal made its first foray into brick-and-mortar retailing last December, opening a holiday pop-up in SoHo. Founded in 2011, the San Francisco-based company recently closed on $50 million in growth funding from private equity firm Great Hill Partners, bringing its total funding to $173 million.

The site boasts five million users, has sold four million items to date, and is expected to surpass $500 million in revenue this year.

Although it started out selling apparel, it now also sells jewelry and fine watches. The RealReal stands out in the resale market due to a rigorous authentication process that it uses to weed out fake luxury goods and authenticate the price of its goods.

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STORE SPACES

Subway gives itself a makeover — with tech updates

BY By Marianne Wilson

Subway is debuting a new look.

On Monday, the fast-casual restaurant chain unveiled a new store design intended to provide a more distinctive and welcoming customer experience. The new "fresh forward" design, by FRCH Design Worldwide, includes a bright color palette, inspired by the hues of fresh vegetables, wall decor that communicates the brand's emphasis on quality ingredients, and more contemporary-looking seating. It also features such tech enhancements, such as self-ordering digital kiosks.

"We've created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal," said Trevor Haynes, VP of operations at Subway, which operates more than 44,800 franchised locations.

Highlights of the redesign include:

Digital: Self-order kiosks in select locations, digital menu boards and, as always, Apple and Samsung Pay options. A separate food preparation area and a designated pre-order pick-up location for kiosk, mobile app, delivery, catering and bot for Messenger orders allow for a speedy customer experience.

Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi create a welcoming environment.

Food: Fresh veggie display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily, plus new bread and cookie displays on the front of the line.

Subway debuted its new "fresh forward design" in nine pilot locations in the United States, including four in Florida (Tamarac, Winter Park, and two in Orlando), along with two in Canada and one in the United Kingdom.

Subway's new design will be featured in all future locations and remodels starting this year, with the majority of remodels to begin in 2018, reported CNBC. About 85 locations in North America are in the process of rolling out the new format, the report stated.

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STORE SPACES

First Look: Adidas Originals, Venice Beach, Calif.

BY Marianne Wilson

Adidas has upped its game with a store that celebrates the heritage and vibe of its Venice Beach, California, locale.

The company has opened a 5,900-sq.-ft. store on Abbot Kinney Blvd., Venice Beach, dedicated to its Originals brand. The store combines such classic lines as Stan Smith with new ones such as NMD. The space will also house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts.

"We love the Venice neighborhood for what it represents – creativity and individuality," said Simon Atkins, brand director at Adidas.

“When creating the store, our philosophy was to capture the unique and authentic spirit of Venice and give its creators, artists, musicians and trendsetters another place to come and be inspire. Every single detail of the store, from local art installations to the curated community spaces were inspired by this vibrant community.”

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