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The Left Shoe, Los Angeles

BY CSA STAFF
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Traditional craftsmanship and the latest in technology help make for the perfect fit at The Left Shoe, a new luxury men’s footwear retail concept from Finland.

The 1,700-sq.-ft. store, on Los Angeles’ Melrose Ave., uses a state-of-the-art 3D foot scanner to measure the customer’s feet. Once the process is complete, a membership profile is created and saved for future purchases (either in-store or online). The customer then selects his preferred style and materials (he can also chill in a lounge area with a “gentleman’s bar). Taking the customization process one step further, the store also offers an option to inscribe a message and/or initials inside of the shoe. The customized design specifications are sent to Europe for production by master craftsman, with the shoes shipped to the customer within six weeks.

"Every aspect of our Melrose Avenue store has been designed with the customer experience in mind," said Nina Tooley, chief marketing officer of The Left Shoe Company. “From the design and layout of the store, to how we display products, to the in-store technology, everything is an extension of our brand and its commitment to quality, style and customization.”

The Left Shoe also carries accessories such as belts, socks, and shoe care items like polish and brushes.

The Left Shoe Company was founded in 1998 in Finland, and has stores around the globe. The Left Shoe Company North America plans to open its next U.S. location in 2014, in New York City.


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J.Smith says:
Jul-04-2013 06:34 pm

wow! you make me captivate your products because being a materialistic person I'll gonna buy some accessories to myself such as shoes,belts,socks and anything I want. buy instagram follower

J.Smith says:
Jul-04-2013 06:34 pm

wow! you make me captivate your products because being a materialistic person I'll gonna buy some accessories to myself such as shoes,belts,socks and anything I want. buy instagram follower

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AlignMed taps retail veteran as new CEO

BY CSA STAFF

SANTA ANA, Calif. — AlignMed, a developer of wellness wear, has appointed Robert J. Meers as the company’s CEO. He will be charged with driving the company’s growth and strategic direction.

"The most exciting opportunities I’ve been involved with are aggressive, entrepreneurial companies that are innovating and creating solutions to problems that had simply been accepted and lived with," said Meers. "Posture affects everyone, but it’s probably the best kept secret in wellness. I’ve spent a lot of time in the garment and apparel business. AlignMed is the first company to develop a garment that can actually help correct and shape the body’s alignment and balance. Plus, the concept has been vetted and tested by a panel of medical doctors and research clinics. It’s a revolutionary achievement."

Meers served as CEO of Lululemon Athletica from December 2005 to June 2008. Before that, he served as president and CEO of Syratech Corp., a Thomas H. Lee portfolio company. He also spent more than 15 years at Reebok, when the company grew from $13 million to $3.5 billion sales, where he built significant shareholder value by establishing the Greg Norman and Rockport brands. He served as Reebok’s president and CEO from 1996 to 1999.

AlignMed’s wellness wear incorporates the company’s Neuroband touch/tension technology, which the company says helps people achieve the benefits of good posture.

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PwC: CPG retailers and providers use IT to connect with customers

BY Dan Berthiaume

Washington, D.C. — Retailers and consumer packaged goods (CPG) companies are increasingly using technology to better connect with customers and drive profits, according to a new study from the Grocery Manufacturers Association and PwC US.

Results of “Growth Strategies: Unlocking the Power of the Consumer” indicate that despite generally slowing retail net sales growth in 2012, food, beverage and household products companies experienced positive net sales growth of 7%t, 5.5% and 3.2%, respectively.

Specific findings relating to how CPG retailers and providers are leveraging technology to reach consumers include:

  • In 2013, more than 40% of CPG companies expect to sell products directly to consumers, up from 24% in 2012.
  • Fifty-two percent of U.S. consumers are already buying directly online from brands they trust.
  • Top-performing companies in the CPG sector achieve success by identifying their consumers, engaging with them and focusing on innovation that directly reaches them.

"Both the U.S. and global economies are marginally stronger than they were last year, and the continued slow recovery has led to correspondingly modest growth for the CPG industry," said Lisa Feigen Dugal, PwC’s North American advisory leader, retail and consumer industry. "To drive profitability, providing consumers with the core product may not be enough. Today’s consumers want solutions, they want experiences and value. CPG’s and retailers can address this emergence through social media, innovation and direct-to-consumer channels, which will help them understand the wants, needs and values of their consumers."

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