Lego opens in Manhattan
New York City Danish toymaker Lego has opened its first location in Manhattan. The two-level, 3,000-sq.-ft. store, in Rockefeller Center, is filled with intricate Lego displays (built by the company’s “Master Builders” who travel the world building specialized Lego projects) of familiar Manhattan landmarks.
The first floor features a wall with hundreds of bubbles filled with individual Lego pieces, including hard-to-find items. Customers are given a small cup and can mix and match the pieces.
The upper level has a play area, and a Master Builder Bar with computers and printers that allow customers to shop and ship, print out specialized building instructions, or design their own Lego kit and have it custom made. An area for Lego-themed birthday parties is also available.
The Manhattan store is based on Lego’s new prototype, which it debuted in Concord, N.C., in 2009. It’s part of an expansion strategy that will give the toy company an estimated 53 stores by yearend.
American Eagle to debut kids concept store at Cherry Hill Mall
American Eagle Outfitters Inc. said Thursday it will premier one of its first seven children’s apparel concept stores, 77kids, at Cherry Hill Mall this summer.
77kids by american eagle, geared toward fashion-forward kids ages two to 10, is a first-to-market for the area, and will open in six additional markets this summer. The store features a “Pick Yer Prize” Goodie Bar with prizes and candy, games, and interactive touch screens where kids can play Store DJ, pose for and personalize photos, play digital paper dolls to “try on” 77kids outfits, and enjoy a make-believe world of animated characters in a special mirror.
The store opening at Cherry Hill Mall caps a $200-million complete renaissance of the center, which includes the addition of white-linen restaurants Seasons 52, Maggiano’s Little Italy, The Capital Grille, and California Pizza Kitchen; a new parking deck; the addition of an upscale retail wing; a redesigned and relocated food court now called Cherry Hill Cafes, and extensive interior and exterior renovations.
Additional retailers will be announced throughout 2010. Cherry Hill Mall is owned and managed by Pennsylvania Real Estate Investment Trust (PREIT).
Tommy Hilfiger to debut new brand and store format
Tommy Hilfiger Group will debut a new line, Tommy, targeted at young men and women in their twenties, Women’s Wear Daily reported.
The brand will debut in Canada, with three freestanding stores and in dedicated areas of 14 existing Tommy Hilfiger stores in Canada, according to the report. Stores will average 4,000 sq. ft. to 4,500 sq. ft.