REAL ESTATE

Leslie’s Poolmart opening three stores on May 9; will open 45 in total in 2014

BY Marianne Wilson

Phoenix — Leslie’s Poolmart announced plans to grand open three retail locations on May 9. The stores are located in: Los Banos, California; Utica, Michigan; and Jackson, Tennessee.

In total, Leslie’s plans to open 45 new stores this year, between April and May. With these new stores, Leslie’s will bring its total store count to more than 850 stores nationwide.

"Our team at Leslie’s is thrilled to grand open 45 store locations this year. Leslie’s continued growth allows us to be even more convenient and accessible to pool owners across the country," stated Larry Hayward, CEO, Leslie’s Poolmart.

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REAL ESTATE

Destination Maternity opens 46 in-store shops in Mexico

BY Marianne Wilson

Philadelphia — Destination Maternity Corp. announced the start of its planned expansion into Mexico with the opening of 46 Destination Maternity branded shop-in-shops through a previously announced international franchise agreement with El Puerto de Liverpool, S.A.B. de C.V., the largest department store operator in Mexico.

These shop-in-shops are located within El Puerto de Liverpool’s Liverpool and Fabricas de Francia branded department stores across Mexico’s major cities, including Mexico City, Guadalajara, Monterrey, Queretaro, Veracruz and Villahermosa. Each approximately 800-sq.-ft. shop-in-shop carries Destination Maternity’s Motherhood Maternity branded maternity apparel, with select locations also carrying the Company’s A Pea in the Pod branded maternity apparel.

The company expects that Destination Maternity branded shop-in-shops will open in approximately 53 more El Puerto de Liverpool department stores over the next 12 months, bringing the total Destination Maternity branded shop-in-shops in Mexico to approximately 99.

In addition, the Company expects that the first freestanding Destination Maternity store in Mexico will open in early summer 2014. Located in Interlomas Mall in Mexico City, this 2,600-sq.-ft. space will contain both Motherhood Maternity and A Pea in the Pod branded maternity apparel, and offer the complete Destination Maternity experience, including nursing apparel and accessories.

"We are very excited about our relationship with El Puerto de Liverpool and are very pleased with the quick pace of the rollout of the Destination Maternity, Motherhood Maternity and A Pea in the Pod brands in Mexico," said Ed Krell, CEO, Destination Maternity. "We look forward to continuing our rollout in Mexico, both through shop-in-shops and freestanding stores, through this important franchise relationship."

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REAL ESTATE

Cherry Hill Mall and GoMoto aim to change auto retail

BY Michael Fickes

Philadelphia — Want to buy a car? Check out the automotive showroom at Pennsylvania Real Estate Investment Trust’s Cherry Hill Mall.

PREIT has undertaken a three-month partnership with GoMoto, an automotive tech company that aims to change the way people shop for cars.

GoMoto’s first-ever showroom enables car-shoppers to drive and compare competitive classes of vehicles all in one location starting this month. The idea is to cut down on the significant amount of time shoppers must spend traveling from dealer to dealer to test drive and research vehicles. The GoMoto concept provides a quick and easy way to drive, compare and evaluate different brands, models and categories all in one place.

The Cherry Hill Mall GoMoto showroom will feature 2014 Class Leaders and allow customers to explore and compare various models of pickup, sedan, SUV and luxury categories from brands such as Acura, Audi, BMW, Dodge, Ford, Honda, Kia, Lexus, Nissan, Mercedes and Toyota.

Shoppers will stage test drives right from the mall parking lot with up to five other competitive vehicles in each respective class. Knowledgeable brand experts staff the GoMoto showroom and will answer questions about the vehicles.

The brand experts do not sell the vehicles. In fact, they will not discuss prices, financing terms or any issue connected to a financial transaction. The idea is to remove the stress of sales pressure from the research phase of buying a vehicle. Shoppers interested in taking the process further receive information about dealerships near them. GoMoto also provides the dealerships with interested shoppers’ information.

“We are excited to announce this event that offers our mall customers yet another innovative experience at the mall that will not only b new but is also a convenience,” said PREIT CEO Joseph F. Coradino. “Integrating with pioneering partners like GoMoto aligns us with evolving consumer habits. “

The showroom opened at Cherry Hill Mall on May first in the mall’s Grand Court. It will operate through July 31.


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