OPERATIONS

Levi Strauss names Walmart exec to lead global e-commerce

BY Marianne Wilson

San Francisco — Levi Strauss & Co. has named former Walmart executive Marc Rosen as executive VP and president of global e-commerce, effective May 5.

Rosen was most recently senior VP of global e-commerce at Walmart, where he was responsible for designing, building, operating and expanding Walmart.com. He also served as senior VP of information systems, with responsibility for Walmart’s global merchandising, supply chain and store systems

At Levi, Rosen will be charged with establishing Levi.com and Dockers.com as digital flagship stores through an engaging user experience, a breadth and depth of product assortments and improved order management capability.

This includes advancements in systems and technology as well as a focus on the company’s highest-growth markets, which include China, France, Germany, Japan, the United Kingdom and the United States. He will work in close partnership with the global retail team to deliver a seamless omnichannel experience to consumers around the world.

“Our e-commerce business has experienced strong, double-digit growth the past few years,” said Levi Strauss president and CEO Chip Bergh. “Investing in e-commerce continues to be a top priority for LS&Co. because of the sizeable upside opportunity that exists. We will establish digital flagship stores to drive omnichannel growth, optimize our presence on our wholesalers’ websites and continue to improve the overall consumer experience to drive brand loyalty. Marc’s track record of delivering industry-leading global e-commerce growth makes him the ideal leader to take our business to new levels of success.”

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OPERATIONS

Tesco analyzes offers with KSS Retail’s PriceStrat

BY Dan Berthiaume

Cheshunt, U.K. — Tesco U.K. buyers and category managers are using KSS Retail PriceStrat’s science and analytical tools to help plan and understand the impact of potential offers. Facing increased competition and consumer price sensitivity due to a slow economic recovery, Tesco has made price and promotion key areas of focus.

The PriceStrat solution provides merchandising teams with accurate forecasts and gives retailers like Tesco real-time insights on shoppers’ responses to different promotional offers. Through “what-if” scenario planning, managers can test various offer mechanics and variables, as well as display and space options, before promotions are executed. Promotions can be tailored by store type and geography to maximize relevance.

Tesco has already begun to extend the implementation of PriceStrat to other regions initially in Eastern Europe. In addition, the retailer is collaborating with KSS Retail and dunnhumby on PriceStrat enhancements, including the ability to better predict customer response to promotions across the total store.

“It’s clear that retail customers value promotions, but many offers are too complicated and don’t work for shoppers in the right way,” said John Scouler, commercial director at Tesco U.K. “With the forecasting and analytics capabilities available in PriceStrat, we can understand, based on what our customers tell us, where it’s most important to offer promotions or reduce prices. We will continue to rely on PriceStrat to help us provide shoppers with stable, logical and competitive pricing, as well as the most compelling offers possible.”

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Dollarama names new COO

BY Dan Berthiaume

Montreal — Dollarama Inc. has named Johanne Choinière as COO, effective May 12. In this role, Choinière will be responsible for overseeing retail store operations as well as logistics, distribution and supply chain management.

Since 1999, Choinière was employed at Metro Inc., where she held increasingly senior positions across the organization, including senior VP merchandising for Metro Ontario and, most recently, senior VP of Metro’s Ontario Division.

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