REAL ESTATE

Levin Management announces new assistant VP marketing

BY Michael Fickes

North Plainfield, N.J. — Levin Management has promoted Melissa Sievwright to assistant VP marketing from director of marketing. Sievwright joined the company as associate marketing director in 2010.

When she moved up to director of marketing, she took on the firm’s corporate branding efforts, implemented promotional campaigns for client properties and supported Levin’s efforts to market vacancies within the company’s 90 shopping centers.

In her new position, Sievwright will add management responsibilities and increase her focus on corporate branding.

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Kmart’s new viral campaign takes ‘yo momma’ back to school

BY CSA STAFF

HOFFMAN ESTATES, Ill. — Kmart is kicking it old school this back-to-school season with its latest viral ad campaign, which features “yo momma” jokes. The campaign follows closely on the heels of the retailer’s similarly irreverent "Ship My Pants" and "Big Gas Savings" campaigns.

The new video, meant to advertise savings and offers on kids’ clothes and school supplies and free layaway available for members of the mass merchandise retailer’s Shop Your Way loyalty program, was posted on July 10 and has since attracted more than 128,000 views.

"At Kmart, we’re helping Shop Your Way members and customers manage their time and money this back-to-school season through perks, privileges, conveniences and innovative technologies like free layaway, our new pay-in-store service, free store pickup at Kmart locations nationwide and free shipping for members when the product they want isn’t in the store," Kmart interim chief marketing officer Andrew Stein said.

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REAL ESTATE

Fort Worth’s West 7th inks two new leases

BY Michael Fickes

Fort Worth, Texas — Brewsters Burger Bar and Chiro One Wellness Centers have leased space in the Fort Worth mixed-use development of West 7th, according to Cypress Equities, the property’s developer.

Brewsters Burger Bar will open a 2,969-sq.-ft. location in December of this year.

Chiro One Wellness Centers will open a 2,563-sq.-ft. location in fourth quarter 2013. It will be the tenth Chiro One in the Dallas-Fort Worth metropolitan area.

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