MARKETING/SOCIAL MEDIA

Levi’s launches customized ad agency model

BY Dan Berthiaume

San Francisco — The Levi’s brand has chosen a customized advertising agency model. Effective immediately, the Levi’s brand will transition to a combined agency team from Draftfcb Worldwide and The House Worldwide to deliver global marketing, creative and strategic support.

The tailor-made team for the Levi’s brand includes a customized strategy and account team built across Draftfcb Worldwide and The House Worldwide, with creative teams from Draftfcb San Francisco, Draftfcb Los Angeles and The House Worldwide’s, ChinaMadrid in Spain and CumminsRoss from Australia. Whittles will oversee North America and Pinder international markets.

"We are very excited about this new model,” said Jen Sey, chief marketing officer of the Levi’s brand. “We’re getting handpicked creative talent from Draftfcb and The House networks at both the global and local market level. This model will provide us with the efficiency and consistency we need as a global brand as well as the means to drive relevance around the world by accessing top-notch local talent when we need it. In doing so, we’ll strive to reach passionate new fans in every market in which we operate."

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W.Agentur says:
Mar-28-2014 12:32 am

Wir sind eine
Wir sind eine Full-Service-Werbeagentur welche Engagement über Werbung stellt. Unser Motto: Probleme gibt es nicht, sie sind alle nur Herausforderungen. Wir schaffen Emotionen, gewinnen neue Kunden für Sie und stellen langfristige Verbundenheit des Konsumenten zu Ihrer Marke her. Websites: http://www.kreativwurm.de/ Werbeagentur | App Webseite -

W.Agentur says:
Mar-28-2014 12:32 am

Wir sind eine Full-Service-Werbeagentur welche Engagement über Werbung stellt. Unser Motto: Probleme gibt es nicht, sie sind alle nur Herausforderungen. Wir schaffen Emotionen, gewinnen neue Kunden für Sie und stellen langfristige Verbundenheit des Konsumenten zu Ihrer Marke her. Websites: http://www.kreativwurm.de/ Werbeagentur | App Webseite -

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FINANCE

Manhattan Associates signs, expands retailer implementations in Q4

BY Dan Berthiaume

Atlanta – Supply chain technology provider Manhattan Associates Inc. both signed and expanded implementation agreements with a number of retail clients during fourth quarter 2013. New retail clients signed during the quarter include Arcadia Group, Body Central Stores, Desigual, and Woodcraft Supply.

In addition, Manhattan expanded relationships with existing retail customers such as Aldi, Belk, Cornerstone Brands, Devanlay SA (Lacoste), HEB Grocery, Phillips-Van Heusen, and Toys "R" Us.

“We’re very pleased with our 2013 fourth quarter and full year financial performance and operating metrics,” said Eddie Capel, Manhattan Associates president and CEO. “As important, we significantly strengthened the company and improved our market position.”

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News

Smarthome implements 360price for competitive price intelligence

BY Dan Berthiaume

Irvine, Calif. — Home automation product retailer Smarthome has deployed the 360pi 360price solution, providing the retailer with pricing intelligence for 3,000 SKUs in near real-time. Smarthome had built an in-house solution to compete with the SKUs carried by the large online pure-plays, but these SKUs only accounted for a fraction of its revenues.

More importantly, Smarthome needed a reliable solution to address its direct competitive set, those retailers focused expressly on the home automation market.

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