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Levi’s launches omnichannel promotional campaign

BY Dan Berthiaume

San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi’s," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

A social film showcasing the stories of people and products related to the Levi’s brand will launch in early August. In addition, a TV and cinema spot will begin running in late July. Featured taglines such as "For everybody who’s not just anybody" and "Look good on your way to what’s next" are at the center of the campaign. In August, fashion, music, sports and culture print outlets will show the new fall 2014 collection. Outdoor creative will begin running in late July in key markets including: New York, San Francisco, London, Paris, Berlin, Shanghai, Hong Kong, Mexico City, Mumbai and Tokyo.

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Nine West integrates LivePerson customer service tool

BY Dan Berthiaume

New York – Nine West Group has integrated the LiveEngage customer service platform from LivePerson into its Demandware Commerce platform. The LiveEngage platform has helped Nine West improve customer-reported satisfaction and incremental revenue while reducing support costs.

The company signed a contract with LivePerson in late August, 2013 and had the solution up and running by end of September to meet peak holiday shopping season demand. By integrating LivePerson’s solution into the Demandware platform, Nine West has been able to proactively engage customers with a personalized interaction based on real-time behavior, helping to prevent cart abandonment and reduce bounce rates.

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Charles & Colvard closes $10 million credit facility

BY Dan Berthiaume

Morrisville, N.C. – Charles & Colvard Ltd. has closed a new three-year $10 million asset-backed credit facility with Wells Fargo Bank. The company’s previous credit facility with PNC Bank was terminated.

The new credit facility provides Charles & Colvard working capital for general corporate purposes and to pursue continued growth opportunities and is secured by Charles & Colvard assets. The company currently does not have any other long-term debt and the new credit facility is undrawn.

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