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Levi’s in management shuffle

BY Staff Writer

San Francisco — Levi’s announced several management changes in an effort to drive innovative product and consumer engagement campaigns around the globe.

Jennifer Sey, the current senior VP of e-commerce, will become the global chief marketing officer for the Levi’s brand.

Karyn Hillman is joining the company in the newly created position of chief product officer for the Levi’s brand. In this role, Hillman will be responsible for developing innovative product assortments and creating compelling product stories across the men’s and women’s businesses worldwide. Hillman was most recently the global head of product creation at Calvin Klein jeans and accessories.

Grant Barth, current head of the men’s merchandising team for the Levi’s brand, will take the newly created position of chief merchandising officer. Barth joined the company in early 2013 from Nike, Inc. where he led global merchandising efforts across many categories, including sportswear, running and technical outerwear.

Jonathan Cheung, current VP of merchandising for men’s tops, will be the new head of design for the Levi’s brand. In this role, he will be responsible for both the men’s and women’s design teams and will report to Hillman.

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Whole Foods offers Starbucks Evolution products

BY Dan Berthiaume

Seattle — Starbucks Coffee Company is making its Evolution Fresh juice and Evolution Harvest premium brands available at Whole Foods Market stores across the United States. This expansion advances Evolution Fresh growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.

Whole Foods Market will debut 12 juices and two exclusive juices, Organic Ruby Roots and Organic Sweet Burn, in addition to three Evolution Harvest snack bars. Following an initial debut in Whole Foods Market, Starbucks will launch Evolution Harvest snacks in all Starbucks stores in the U.S. this fall. Starbucks acquired Evolution Fresh in 2011.

“We’ve received enthusiastic customer support in every market where we’ve introduced Evolution Fresh juice, and have been working toward our goal of national distribution since the acquisition,” said Chris Bruzzo, senior VP, channel brand management and general manager, Evolution Fresh. “We are excited to offer not only 12 of our most popular juices to Whole Foods Market customers across the country, but also two exclusive juices and an entirely new line of wholesome snacks with the launch of Evolution Harvest.”

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Sears names winner in app developer challenge

BY Dan Berthiaume

Hoffman Estates, Ill. — “The Chore Score,” an app that allows parents to create chore lists for their kids with rewards that can be redeemed at Sears stores or Sears.com, won the recent Sears Startup & Developer Challenge. The contest, held for three days, featured more than 150 participants using the Sears development API to create apps that would strengthen the experience of the Sears Shop Your Way membership program.

"Part of our transformation into the world’s greatest integrated retailer is our ongoing commitment to drive industry-leading innovation, fueled by world-class talent," said Imran Jooma, executive VP and president, marketing, online, pricing, and financial services, Sears Holdings. "The Sears Startup + Developer Challenge showcased to some of the brightest minds in Silicon Valley how we’ve used technology to make the shopping experience convenient and rewarding for our Shop Your Way members to drive the business. We’re thrilled and inspired not only by the enthusiasm the participants brought to the challenge but by their creativity around our APIs and data that we make available to developers and partners."

All participants received a test budget. The winning entry will be developed as an app by Sears.

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