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LexisNexis helps retail fight fraud with new product suite

BY CSA STAFF

New York — LexisNexis announced that it has a launched a suite of products designed to protect retailers from the risks associated card-not-present, or fraudulent credit card orders.

According to LexisNexis’ 2010True Cost of Fraud Study, conducted by Javelin Strategy & Research, retailers are consistently experiencing more than $100 billion in annual fraud losses.

“In today’s online retail environment, it’s imperative that businesses have the tools in place to effectively identify and mitigate identity fraud to help protect both consumers and the organization itself,” said Dennis Becker, VP LexisNexis. “To address this need, today we’re introducing a comprehensive online fraud solution which provides risk managers and analysts with the ability to isolate and process exceptions quickly and effectively through the order management process and allow them to focus their attention on fraudulent transactions, while fast-tracking valid orders through fulfillment.”

LexisNexis said its platform connects its work flow manager, LexisNexis Retail Fraud Manager powered by Kount, with its identity fraud risk score program, LexisNexis Chargeback Defender Risk Score.

Retail Fraud Manager is a configurable Software-as-a-Service (SaaS) where users can access through the Internet to control the identity fraud review process from point-of-sale through the final decision and disposition of an order. The streamlined system organizes and consolidates data to improve the efficiency of fraud risk assessment. Users will benefit from greater productivity and increased margins through lower overhead and fewer expenses incurred by manual review tasks.

Chargeback Defender Identity Score detects potential fraud using an identity-based score that verifies identification data for both the billing and shipping address. It operates in tandem with the Chargeback Defender Device Score powered by Kount, which analyzes the device being used to place online transactions, assessing such factors as IP address, Device Fingerprinting and Proxy Piercing. The two complementary approaches to identity risk scoring are combined in the new solution to isolate transactions that have the greatest probability of being fraudulent.

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Amazon launches appstore for Android

BY CSA STAFF

SEATTLE — Amazon.com has announced the launch of the Amazon Appstore for Android at www.amazon.com/appstore. According to the company, the Amazon Appstore includes a new feature, "Test Drive," which allows customers to test apps on a simulated Android phone. Customers control the app through their computer using a mouse.

"Test Drive lets customers truly experience an app before they commit to buying. It is a unique, new way to shop for apps," says Paul Ryder, VPelectronics for Amazon.com. "Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them. We’ve spent years developing innovative features that help customers discover relevant products. By applying these features – plus new ones like Test Drive – we’re aiming to give customers a refreshing app shopping experience."

Customers can shop in the Amazon Appstore from any computer using a Web browser. They can also access the Amazon Appstore directly on their Android phones or tablets, once they’ve installed the Amazon Appstore application. When customers purchase an Android app from the Amazon Appstore they can use the app on any of their Android devices.

The Amazon Appstore will include popular Amazon features like personalized recommendations, customer reviews, and 1-Click payment options. There will also be detailed product descriptions, including screenshots and video content that shows apps in action. In order to ensure customers have the best possible experience with the apps they purchase, all apps are Amazon-tested before they’re made available in the Amazon Appstore.

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Goody relaunches hair accessories collection under new name

BY CSA STAFF

ATLANTA — Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

The new Slide-Proof accessories are infused with Slide-Proof technology to provide a secure hold so accessories will not roll, slide or fall out of hair. The collection includes everything from colorful stretchy elastics and headbands to classic claw clips.

"Whether at a desk or on the dance floor, every woman wants her hair accessory to have lasting staying power," stated Amy Sleep, marketing director for Goody. "Goody Slide-Proof accessories offer a hold that is strong enough for any activity in styles chic enough for everyday wear."

The Goody Slide-Proof collection of elastics, headbands and claw clips has a suggested retail price of $1.99 to $4.49, and launches in March at Target and Walmart stores nationwide.

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