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LG Electronics begins construction on new North American HQ

BY CSA STAFF

LG Electronics has started construction on its new $300 million environmentally friendly North American headquarters project in Englewood Cliffs, N.J.

More than 300 supporters, including elected officials from New Jersey as well as neighbors, local businesses, union leaders and LG employees, gathered at 111 Sylvan Ave. for the official start of demolition.

"LG has been a proud corporate citizen of Englewood Cliffs for the past 25 years and we are thrilled to take the first step today to build our new headquarters on a wonderful 27-acre property right here in our hometown," said Wayne Park, president and CEO of LG Electronics USA. "LG looks forward to bringing all the economic, environmental and educational benefits that this project offers to Englewood Cliffs, to Bergen County and to the State of New Jersey as quickly as possible."

LG plans to increase its employment in Englewood Cliffs from 500 to 1,200 in 2017 and 1,600 by 2020 at the new corporate campus.

LG’s new headquarters seeks to achieve LEED Platinum — the highest LEED certification for green building. The company plans to increase green space by more than 50% by planting more than 700 new trees, the first of which was planted during today’s construction ceremony.

LG is also investing more than $2 million to create a Science & Environmental Learning Center where local school children will be able to learn about technology and sustainable living.

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Cabela’s unveils new mobile website

BY CSA STAFF

Cabela’s has launched an improved mobile website for customers using handheld devices or smartphones, just in time for the holiday season.

According to the specialty retailer, the site gives customers a seamless mobile shopping experience and offers the same information and services as the desktop version.

“Cabela’s is dedicated to keeping in touch with our customers and being easily accessible all the time,” said Corey Bergstrom, Cabela’s VP of digital and e-commerce. “With our updated mobile website, we are able to provide services that customers will find convenient, plus full access to Cabela’s products.”

Consumers will be able to add items to their shopping cart, purchase gift cards, locate stores or click to call to place an order all via their smartphones. They will also be able to use Cabela’s Club Visa card points when checking out.

The mobile website, like its desktop counterpart, features hunting, fishing, camping, hiking, boating and wildlife-watching products, as well clothing and outdoor-themed gifts and furnishings.

“The millennial shopper wants and expects different options when shopping,” Bergstrom added. “Cabela’s is making it as easy as possible to access our extensive assortment of outdoor merchandise, as well as store location information.”

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STORE SPACES

Disney to open Cinderella-inspired Bibbidi Bobbidi Boutique at Harrods

BY Marianne Wilson

London — Disney U.K. is teaming up with Harrods to open a Cinderella-inspired "Bibbidi Bobbidi Boutique" at the world famous department store, marking the first time that a Disney Parks and Resorts concept has been recreated in the United Kingdom. The boutique will be the centerpiece of partnership between Disney and Harrods that also includes a dedicated Disney Store, which opened on Nov. 1. .

The Bibbidi Bobbidi Boutique, which will open Nov. 25, has been reimagined for Harrods, with the help of Walt Disney Imagineering,to create the ultimate immersive storytelling experience for children aged 3-12. The boutique is set in a fairytale castle enclosed within Harrods. Children are met by their very own Fairy Godmother-in-Training to learn the qualities needed to become Princesses or Knights and take a royal oath while enjoying the ultimate fantasy makeover.

“The Boutique lets children step in to the world of classic Disney characters, celebrate the qualities like kindness and bravery that make them true heroes and heroines, and be transformed as Cinderella was in the famous Fairy Godmother scene from the movie,” said Anna Hill, VP, The Walt Disney Company, U.K. and Ireland. “We hope the experience will create memories that families can enjoy for a lifetime.”

Building on the success of last year’s pop-up shop, the partnership also includes the launch of a dedicated Disney Store at Harrods, which opened Nov. 1, offering shoppers exclusive themed products in a magical Disney-themed environment that includes a themed café.

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