Lidl breaks ground on U.S. headquarters
German discount grocery chain Lidl has broken ground for a new regional U.S. headquarters and distribution center in Spotsylvania County, Virginia. The facility is expected to create 200 jobs in the state and open no later than 2018.
“We are tremendously excited to break ground on this facility in Spotsylvania County,” said Brendan Proctor, president and CEO of Lidl U.S. “We chose Spotsylvania not just for its central location, but also for its talented workforce and economic vitality. We look forward to being part of this community and to introducing residents to a unique shopping experience that will be unlike anything else in the market.”
In addition to the Spotsylvania facility, Lidl will soon open the company’s U.S. headquarters in Arlington Country, Virginia. In total, Lidl is investing more than $200 million in its operations in Virginia and has pledged to create 700 new jobs in the state by 2018.
Social shopping arena gets more crowded
Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.
Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.
With Curalate Reveal, retailers can tag multiple products within blog imagery, allowing consumers to take action on the products they’re viewing by pointing to them in the picture and clicking. Curalate Reveal is fully optimized for desktop, tablet and mobile devices.
Retailers including PBTeen, Crate & Barrel and Free People.
“Curalate Reveal has dramatically improved the consumer shopping experience across our blog,” said Allyson Buscemi, social media manager, PBteen. “We have seen a higher click through rate on the images in our blog, made even better with the ease in getting Curalate Reveal up and running in a matter of minutes.”
Survey: Holiday shoppers more mobile than ever
Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.
That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.
Looking at another emerging customer engagement channel, Adobe predicts social media will drive 2% of referred visits (flat growth), with revenue per visit highest on Facebook ($1.24).
Digital holiday revenue overall looks strong. Cyber Monday will hit $3 billion for first time, a 12% increase from the prior year. Thanksgiving Day will grow fastest at 18% to $1.6 billion. Black Friday will come in at $2.7 billion. Americans will spend a total of $83 billion online this season, 11% more than in 2014.
However, on the supplier side, there will not be lots of holiday cheer to go around. Three-quarters (76%) of digital holiday spend will go to 1% of product SKUs. More than one-half of the 1% will be electronics (60%). Gift cards are second with 10%. [
Before Thanksgiving, prices will drop and products are more likely in stock (18% average discount on Saturday before for toys; 18% on Monday before for electronics). Come Thanksgiving, prices will be lowest overall (26% discount on average), but out-of-stock incidents will increase by 83% and peak Cyber Monday (116%).