LIDS Sports Group in retail agreement with University of Florida
Indianapolis — LIDS Sports Group has reached an agreement with the University of Florida to operate and manage the official team stores for the Florida Gators. This includes two primary locations within “The Swamp,” as well as other special event concessions for the University’s baseball, basketball, and gymnastics athletic programs, among others.
Through this agreement, the former Florida Gators Sports Shop will be rebranded as the Gator Locker Room. In addition, the company will leverage its current LIDS Locker Room locations in the state of Florida to incorporate Gator Locker Room merchandise.
Report: J.C. Penney to add more promotions
New York — J.C. Penney appears to be relenting a bit on the strict non-promotional strategy launched by CEO Ron Johnson.
In a report on CNBC.com, Deutsche Bank analyst Charles Grom said the chain has added five "Best Price Friday" events to its calendar. The first took place the Friday of Memorial Day weekend, and another is scheduled for Black Friday in November. Others may occur at peak sales times, according to Grom.
"The additional Best Price Fridays equates to adding promotions and is a step away from the company’s three kinds of pricing strategy, suggesting that the company is willing to forgo its original thinking," Grom wrote, according to the report.
Levi Strauss names president of global retail
New York — Levi Strauss & Co. promoted Joelle Mahler, senior VP of Americas Retail, to the new post of executive VP of the company, and president of global retail, effective immediately.
Mahler will be responsible for Levi’s retail operations worldwide, including company-owned, franchise and outlet stores, along with e-commerce.