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Lids teams with Maxymiser to optimize online, mobile

BY Staff Writer

Indianapolis — Hat retailer Lids said Tuesday it has selected customer experience optimization company Maxymiser to conduct comprehensive website and mobile testing for Lids.com.

Lids said it has aligned with Maxymiser as one part of the retailer’s multi-faceted strategy to drive increased business directly through its own online channels. The joint venture will aim to boost e-commerce sales and conversion rates using MaxTestSegment (behavioral targeting and segmentation) and MaxMobile (mobile testing and personalization).

“Testing and personalization will not only help improve revenue and customer retention, but will help us create multi-channel strategies to ensure we are putting the customer at the heart of our online content decisions,” said Steve Wentzell, Lids Sports Group director of e-commerce.

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F.Webdesign says:
Aug-26-2012 04:34 pm

The design of the ecommerce site plays an important role in inceasing the sale. You can't even think about having the huge profit without it. Betaalbare webdesign

F.Webdesign says:
Aug-26-2012 04:34 pm

The design of the ecommerce site plays an important role in inceasing the sale. You can't even think about having the huge profit without it. Betaalbare webdesign

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Wet Seal in talks with Clinton Group

BY Katherine Boccaccio

Foothill Ranch, Calif. — One day after releasing its CEO, teen retailer Wet Seal confirmed it is in talks with major shareholder Clinton Group regarding a potential sale of the company.

Wet Seal fired chief executive Susan McGalla on Monday, citing downward spiraling sales during her 11-month tenure. Clinton Group then ramped up its insistence that Wet Seal put itself up for sale.

Wet Seal maintains it is reviewing Clinton Group’s recommendation regarding its use of capital, and said it has been in talks with the shareholder group since it first sent a letter to the retailer in mid-June.

“The Wet Seal Board of Directors appreciates input from all of its stockholders and is committed to maximizing stockholder value,” the retailer said in a statement. “Wet Seal is committed to maintaining an active dialogue with its shareholders and, as always, will continue to consider ways to maximize value for all stockholders.”

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Dollar General launches employee education program

BY CSA STAFF

GOODLETTSVILLE, Tenn. — Dollar General is showing its support for education with a new scholarship and education program for its 90,000 employees and their families.

“In addition to creating career opportunities, Dollar General is committed to developing talent and contributing to a more skilled and educated American work force,” said Bob Ravener, Dollar General’s EVP chief people officer. “We’re proud to introduce ‘DGU Grow,’ an exciting program that helps employees pursue their educational dreams while contributing to the success of Dollar General.”

“DGU Grow” provides tuition savings for online and on-campus courses at a network of select colleges and universities for all Dollar General employees and, in some cases, for their family members. Participants can save money while seeking an associate’s, bachelor’s or master’s degree.

The program also includes a separate scholarship for qualifying employees to help defray costs for undergraduate classes at an accredited college or university of the employee’s choosing.

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