STORE SPACES

LifeProof chooses BrightSign for POP displays in Best Buy

BY Staff Writer

Los Gatos, Calif. — BrightSign that LifeProof has deployed the company’s players in point-of-purchase displays in Best Buy retail stores. LifeProof, a manufacturer of rugged cases for iPhone and iPad, is using 1,600 inline displays in Best Buy’s 800 U.S.-based stores to engage customers and generate sales in the increasingly competitive iOS accessories market.

BrightSign’s players power sleek-looking, inline POP displays that integrate seamlessly into the store shelf. A landscape-oriented touch-screen anchors the display, surrounded by the various LifeProof products that are featured in a series of touch-interactive video vignettes that showcase the products’ key features. The screens loop video content and entice customers in the vicinity to interact with the engaging content on the touch-screen display. Upon interaction, customers have the ability to “drive” the presentation and learn more about the product that best suits their needs and lifestyle.

“We needed a POP display that reflects the value of the LifeProof brand and vividly articulates the value of our products,” said Kyle Ballarta, marketing director at LifeProof. “BrightSign made it possible to deliver the interactive content necessary to successfully convey how our products give our customers the freedom to use their mobile device anywhere and everywhere their day takes them.”

In terms of cost, BrightSign offered LifeProof several advantages. With roughly 1,600 HD1020 players deployed in Best Buy stores across the country, the affordability of the players themselves gave LifeProof a cost-effective way to deploy the displays in all 800 stores while keeping the up-front costs well within budget. And with an uptime rate greater than 99.9%, BrightSign’s players gave LifeProof confidence that they could install the displays and nearly eliminate future maintenance costs altogether.

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They have taken the right decision they should take the point-of-purchase display seriously. The more innovative they become with their approach the better are their chances of drawing customers to the site, they should also consider getting LED signage for their stores.

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STORE SPACES

LAST CALL: Retail Store of the Year Design Competition

BY Marianne Wilson

New York — The deadline for Chain Store Age’s 31st annual Retail Store of the Year Design Competition is Tuesday, January 8, 2013. Entries may be submitted electronically (click here for entry form).

If you need a couple of extra days, please contact Chain Store Age editor Marianne Wilson at [email protected].

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STORE SPACES

Record expansion for Kum & Go

BY Marianne Wilson

West Des Moines, Iowa — Convenience-store operator Kum & Go. opened 43 stores in nine states — more than double its previous record of 21 new stores in 2009 — in 2012, for a total of 430 stores in 11 states. The company plans to continue its growth strategy in the coming years.

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“As part of our sustainability, we offer many types of different bio-fuel options, including both E10 and E85 ethanol products,” said Krause. “These fuel options support our local agricultural economies while reducing our dependence on foreign oil. At the same time, we’re a leader in auto diesel, with more than two-thirds of our locations offering auto diesel at the pump.”

The company’s social responsibility also includes giving back to the communities in which it operates. Kum & Go shares 10% of its profits with charitable and educational causes each year. Members of the Kum & Go team are also encouraged to give of their time to important local causes.

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