Lifestyle brand bringing activewear concept to Midwest
Tory Burch is expanding its fledgling new retail format.
The company will open a 2,060-sq.-ft. Tory Sport store at Mall of America, Bloomington, Minnesota, in late October.
Tory Sport, which launched in 2015, currently has a store in Manhattan’s Flatiron District and another in East Hampton, New York. In addition to the upcoming Mall of America store, it will open a location in Dallas, also this fall.
Tory Sport’s store environment combines the casual vibe of a Seventies surf lodge with Scandinavian design. The interior is light, clean, classically modern and features a play on contrasts that blends shine and matte, natural materials and modern design elements.
A white-washed oak pegboard entryway features modular walls and adjustable display units in nickel that maximize flexibility. Blue walls finished with high-gloss white stripes tie back to the graphic Tory Sport logo, while graphic surfboards hanging on the wall punctuate the space.
There is a subtle nod to sports throughout the space. Leather-wrapped mirrors evoke the grips of old-school tennis racquets, striped floors resemble pool lap lines, and a diamond pattern etched into oak wall paneling references a net.
The Mall of America store will carry the brand’s full activewear collection, including high-performance clothing, bags, shoes and accessories for running, tennis, golf, studio, swim.
No comments found
DSW develops, adopts suite of enterprise applications
The ability to scale solutions as a means of meeting customer expectations is the name of the game in omnichannel success.
By adding a new cloud-based retail suite, DSW is modernizing its back-office applications, and adding a new level of flexibility, security and innovation required in an always-evolving omnichannel landscape.
Eager for a digital transformation of its enterprise functionality, DSW partnered with Infor to co-develop a modern suite of enterprise applications. Delivered in the cloud and designed for today's digital retailing landscape, the new suite is free of the constraints often associated with decades-old software.
"Meeting customer expectations for a seamless shopping experience is paramount for success," said Ashlee Aldridge, DSW’s CIO. "To be the footwear retailer of choice, we need cloud-based, mobile-friendly software that is built to transcend technological advances, and flexible enough to scale when the market demands it."
The first step in this process was to seamlessly implement the software. Armed with the Infor CloudSuite, delivered on Amazon Web Services (AWS), DSW can take advantage of security features; make upgrades with minimal downtime, and access super-computing on a massive scale to transform data analysis and decision-making.
The second phase of the project included merging development teams from DSW and Infor to develop a new application that will help power the DSW shopping experience, and contribute to the cloud-based suite. By co-developing this converged commerce application, DSW can better serve its customers, and empower them to control their shopping experience, according to a company statement.
It's refreshing to see that some CIOs recognize the advantages of implementing applications that run in the cloud over on-premise. There are still many who are not convinced or are totally against it. Communications networks that support these applications are no less reliable than than the back-up generator that most companies have in their data centers. Data security is probably better with the outsourcers than in one's own facility, and on, and on.
Home furnishings retailer adds Apple Pay on the mobile Web
Wayfair is making it even easier for shoppers to purchase home furnishings and décor from their mobile devices.
Wayfair now offers Apple Pay on the Web, a move that will help shoppers make easy, secure and private payments in Safari on iPhone, iPad and Mac. iPhone 7, iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 6 and iPhone 6 Plus users already benefit from Apple Pay support on the Wayfair, Joss & Main and AllModern mobile apps. However, integrating Apple Pay on the Web will allow secure purchases for even more customers, as it eliminates the need to re-enter shipping and billing information, and makes secure checkout even quicker and easier.
“We have always been committed to delivering an exceptional customer experience no matter how consumers choose to shop,” said Ed Macri, Wayfair’s chief product and marketing officer. “We are delighted to bring Apple Pay on the Web to our consumers this fall. The availability of Apple Pay at checkout in Safari will add a new level of convenience for customers who shop Wayfair. com, Joss & Main and AllModern on iPhone, iPad and Mac.”
Keeping security top of mind, Apple Pay does not store actual credit and debit card numbers on the device or Apple servers. Instead, a unique device account number is assigned, encrypted and securely stored in the Secure Element on the shopper’s personal device. Each transaction is then authorized with a one-time unique dynamic security code.
Whether purchasing mattresses, children’s beds, bedding sets, outdoor seating sets, dining sets or kitchen islands, the new capability promises to make shopping Wayfair’s vast catalog of more than 7 million products even easier and more secure for smart device customers.
“It’s exciting to see that our customers are just as comfortable purchasing beds and dining sets from their iPhone as they are buying smaller decorative accessories and everyday household items,” added Macri. “As more customers turn to their phones to shop for their homes, we are pleased to deliver an even more convenient checkout experience with Apple Pay.”
No comments found