Lighting Science Group upgrading Villa stores with LEDs
Satellite Beach, Fla. — Lighting Science Group is performing an LED lighting upgrade for Villa, the Philadelphia-based urban-inspired apparel and footwear retailer. Villa estimates the lighting upgrade will pay for itself in one to two years, with energy and maintenance savings continuing to shave costs from its bottom line going forward.
The project kicked off at Villa’s store in Toledo, Ohio, where Lighting Science replaced traditional 75-watt PAR halogen bulbs with its 15 watt PAR LED bulbs. The LEDs are approximately 80% more efficient than the bulbs that they replace, Lighting Science said, and have approximately 50% more lumens (light output) than competing products on the market.
By switching to the LEDs, each upgraded Villa store will see a significant reduction in energy usage, in addition to saving money on maintenance and cooling costs, as the company’s bulbs have an expected lifespan of 50,000 hours and emit only trace amounts of heat unlike the halogen bulbs they replace.
HSN to introduce QR on-air codes
St. Petersburg, Fla. — HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10. It will be the first ever retailer to use QR codes on-air.
The QR codes will be featured on HSN’s HD channel which currently reaches approximately 43M households. The event will include hundreds of products, each with its own QR code. When scanned from the television screen, the customer will be able to access the product information page on their mobile device, learn more about the product and also purchase it.
The Innovation event features dozens of name brands and several premiers from electronics leaders.
Marsh lowers prices as part of special program
Indianapolis — Marsh Supermarkets said Thursday that it will lower prices on select items in a move to spur sales and loyalty.
The program, called Good ‘Til, launched this month and guarantees that prices on the most popular items won’t increase for at least three months even if industry retail prices increase.
The three-month guarantees will be offered four times per year.