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LightSpeed launches advanced cloud analytics

BY Dan Berthiaume

Montreal – LightSpeed is launching Advanced Reporting for LightSpeed Cloud, which adds Big Data analytics to LightSpeed’s cloud-based POS system. The analytics capability is designed to give retailers real-time insight into sales, inventory trends and customer preferences.

LightSpeed’s new Advanced Reporting for Cloud includes more than 40 reports that give detailed information on product sales, profits and margins; customer preferences; employee performance; payment methods; and vendor-by-vendor analytics; across all stores and channels.

“Customer engagement, forecasting and inventory management technologies are only as good as the data that fuels them,” said Dax Dasilva, CEO of LightSpeed. “This, coupled with more traditional retailers expanding online and bringing retail technologies into their stores, has made demand for cloud-based POS tools and data analytics soar.”

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VeriFone expands Way2Ride app to Philly taxis

BY Dan Berthiaume

San Jose, Calif. – VeriFone Systems Inc. is making its Way2ride sound-based mobile app for smartphones available to taxi passengers in Philadelphia. Way2ride enables Philadelphia passengers to tap and pay for cab fares in 1,400 of the 1,600 taxi cabs currently operating in the city.

Passengers can download the free Way2ride app to their iOS or Android smartphones and pre-load payment information and preferred tip amounts. Digital receipts are immediately emailed to the passenger and stored in the app and online portal for access and expensing of business trips.

“The launch of Way2ride in nearly every cab operating in the city of Philadelphia is a result of the considerable success it has experienced following the app’s initial launch in New York City,” said Amos Tamam, senior VP of taxi systems for VeriFone.

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Aisle411 enhances Marsh Supermarkets’ shopping and navigation app

BY CSA STAFF

Mobile retail navigation service Aisle411 will be offering its indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App.

Shoppers can use the Marsh App, built for Marsh by Taqtile Mobility, to find where products are located inside the 81 Marsh, O’Malia’s or Mainstreet Market Stores in Indiana and Ohio. Marsh licensed Aisle411’s product locator technology and store maps inside the Marsh App so customers can find products, map shopping lists and take advantage of weekly offers.

“We are excited to add Marsh Supermarkets to our growing group of innovative retailers who digitize their stores to provide innovative app functions that help consumers find what they want when they want it,” said Nathan Pettyjohn, CEO of Aisle411. “Our company continues to change what it means to customize the consumer shopping experience inside a retail environment. Our technology puts a retailer’s entire inventory in the palm of a customer’s hand by way of a searchable indoor map.”

Aisle411’s platform collects, organizes and monetizes retailers’ product inventory and location data. The company has also partnered with positioning technology providers to help garner merchandising insights and provide relevant messages to customers — such as welcoming them back to the store, asking customers if they need assistance once they find the products they are searching for or displaying coupons for items they are currently near.

According to Aisle411, the new partnership with Marsh has the ability to reach more than 2 million weekly shoppers at 81 Marsh-operated locations. The deal adds to the more than 12,000 retail locations across the country that use Aisle411’s mapping platform. Marsh touts itself as the first grocery store in the world to use electronic scanners to make purchases.

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