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Lilly Pulitzer addresses growing e-commerce business

BY CSA STAFF

Women’s apparel brand and retailer Lilly Pulitzer is turning to supply chain commerce solution provider Manhattan Associates to revamp its omnichannel retail capabilities so it can address its growing brick-and-mortar and e-commerce businesses.

Lilly Pulitzer will be using Manhattan Associate’ Enterprise Order Management and Store Order Fulfillment solutions to help it create a seamless customer experience across channels and thus build on brand loyalty. The omnichannel capabilities will allow the brand to create a single view of customer transactions and inventory, and allow shoppers to control how and when they take delivery of the brand’s products.

"With our growing business, the omnichannel capabilities Manhattan’s solutions provide will afford us the ability to expand our market reach, drive online traffic to our new stores, and create a seamless experience for our customers," said Keary McNew, CIO, Lilly Pulitzer. "Manhattan’s depth of experience — both in terms of products and people — with large and successful omnichannel retailers was critical in our selection process. It’s important we uphold the promise of the Lilly Pulitzer brand and retain the loyalty of our customers; Manhattan’s solutions enable our channels to operate together in making this happen."

Orchestration of orders and network-wide inventory — enabled by Manhattan’s solutions — will help ensure product availability to meet customer demand and online order fulfillment via paths that best suit each customer’s preference. Additionally, enablement of cross-channel returns and call center order capture will help create a consistent experience for the company’s customers across touch points.

"We are honored to be a partner of the venerable Lilly Pulitzer brand. Their selection of our products and teams to help execute their vision of the customer experience is a validation of our long-standing investments and successes in omnichannel enablement," said Eddie Capel, president and CEO, Manhattan Associates.

Lilly Pulitzer designs and distributes apparel and accessories for women, children and men. Lilly Pulitzer operates an e-commerce site and 22 retail stores, and is available in more than 70 signature stores and major department stores nationwide.

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Geeknet gets new financial brain to fill CFO spot

BY CSA STAFF

FAIRFAX, Va. — Geeknet, the parent company of online retailer ThinkGeek.com, has appointed Julie Pangelinan as the company’s CFO, effective Aug. 12.

Pangelinan has more than 25 years of operations and financial experience, most recently as CFO of Interstate Hotels and Resorts and Sunrise Senior Living.

"I am pleased to announce the appointment of Julie Pangelinan to the role of CFO," said Katy McCarthy, CEO of Geeknet. "We are impressed with Julie’s public company CFO experience as well as her previous roles leading successful business transformations. Her dynamic leadership mixed with her strong financial background will be a tremendous asset to the company as we execute our vision of being the #1 destination in the galaxy for smart products. Julie joins the strong leadership team that we have put in place to drive future growth while continuing to delight our loyal ThinkGeek community."

During her tenure at Interstate Hotels and Resorts, Pangelinan led the finance team during a period of significant growth in profitability. At Sunrise Senior Living, Pangelinan was hired to strengthen the accounting organization and was considered a key member responsible for restructuring the company. Prior to joining Sunrise, Pangelinan worked for Marriott International as VP, accounting policy.

"Geeknet is a unique and valuable asset with a large market opportunity," said Pangelinan. "I am extremely excited and proud to be joining the fantastic management team at Geeknet as we work together to grow a world-class e-commerce site. I look forward to being an integral part of the company’s success."

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Oscar Mayer Wienermobiles drive into digital space

BY CSA STAFF

MADISON, Wis. — The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.

Oscar Mayer is leveraging social media to engage existing and would-be fans. First, the brand is encouraging people to visit WienermobileRun.com, where they can join their favorite Wienermobile team. Those who do will receive a team bumper sticker while supplies last, and help their team earn points.

Fans can then communicate with the drivers, called Hotdoggers, via social media and let them know where and how they’d like to see the Wienermobile this summer. To differentiate the six vehicles each Wienermobile has been given a unique team name and persona using hashtags #HellOnBuns, #SpeedyWiener, #Autobuhn, #DriftDog, #BornToBun and #Bunderstruck.

"The Wienermobile Run is the latest example of how the Oscar Mayer brand is continuing to evolve," said Ed Roland, senior experiential and scale marketing manager of Oscar Mayer. "This new program gives fans unparalleled access to the Wienermobile by allowing them to talk directly to Hotdoggers on social media and help determine where they will go this summer. It also gives everyone a stake in the game by supplying them with real ways to help their team earn points and get rewarded themselves."

Wienermobile teams can also earn points when fans share photos of the Wienermobile vehicles on Twitter and Instagram with the appropriate team hashtag, when fans submit team challenges such as light-hearted pranks and competitions on WienermobileRun.com, when Hotdoggers get photos with famous landmarks or people and when Hotdoggers fulfill "Wienermobile Dreams" such as taking a bride and groom to their wedding in style.

When the program wraps up on the last day of summer, the team with the most points will be declared the Wienermobile Run Champion, and fans who have pledged support for the team online will receive a free specially designed T-shirt from rising Boston designer Josh LaFayette while supplies last, as well as a chance to win a visit from the winning Wienermobile.

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