MARKETING/SOCIAL MEDIA

The Limited debuts omni-channel ‘Style Stage’ Nov. 21

BY Dan Berthiaume

Columbus, Ohio — The Limited will debut the Stylinity Style Stage, an omni-channel “selfie studio,” on Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.

Sitting outside the store’s dressing rooms, the Style Stage photographs the user wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a fully shoppable social commerce catalogue.

"The Style Stage by Stylinity is an opportunity for us to reinforce the omni-channel experience," said Diane Ellis, CEO of The Limited. "We hope to learn more about how shoppers interact with this new technology and share their in-store shopping experience with their online friends."

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MARKETING/SOCIAL MEDIA

Survey: Cash to trump credit cards this holiday season

BY Dan Berthiaume

Bloomington, Ill. — Six in 10 (61%) holiday shoppers this year plan to use cash, check or debit card to pay for most of their holiday purchases. Just 29% say they will use credit, according to the latest Country Financial Security Index.

Americans are more likely to have four or more credit cards (22%) than they are to have no cards at all (18%). However, the prevalent use of cash could be a result of Americans’ unwillingness to take on debt, as survey results show more than half (56%) say they are not willing to take on any debt for their holiday shopping, another 26% say they are willing to take on debt of less than $500 and only 15% say they would take on $500 or more in debt.

In comparison to other income brackets, those earning $200,000 or more annually are the most likely to use credit to pay for their holiday purchases (48%). This is at least 7% higher than any other income group.

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MARKETING/SOCIAL MEDIA

Wal-Mart matches Black Friday offers Nov. 22

BY Dan Berthiaume

Bentonville, Ark. — At 8 a.m. on Friday, Nov. 22, Wal-Mart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R’ Us and Best Buy one week early.

Beginning Nov. 19, the retailer also extends its Christmas Ad Match to Walmart.com customers. Customers who purchase an item on Walmart.com, and find a lower price in a local brick and mortar competitor, can email [email protected] and receive the difference on a gift card. The same policy is in place for customers at Wal-Mart stores for items purchased Nov. 1 through Dec. 24, excluding Thanksgiving Day and Black Friday.

"Black Friday is our Super Bowl and we plan to win," said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. "With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever. Every opportunity to get a great deal, whether this weekend, on Thanksgiving Day or Black Friday weekend, matters for our customers. When it comes to price, we’re going to deliver for them."

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