On-Line Retailers Turn to Blogs to Attract Shoppers
Nationwide, On-line retailers are creating their own Web logs, or blogs, to promote themselves to consumers. The strategy seems to be successful. According to a recent study by ComScore Networks, an on-line market-research firm, shoppers who visit blogs spend approximately 6% more than average on-line shoppers.
Bluefly.com, EHobbies and GourmetStation all use blogs as part of their advertising. Bluefly.com sells designer clothes; EHobbies sells hobby goods such as plastic models, kites and science kits; and GourmetStation sells prepared foods. The companies post industry news and trends on their blogs, allowing visitors to engage in discussion about the topics.
Wal-Mart Sells $2.5 Billion in 30-Year Bonds
New York City, Wal-Mart Stores Inc. sold $1.5 billion in 30-year bonds on Wednesday, according to JP Morgan. Initially, Wal-Mart planned to sell $2.0 billion. Before the sale, demand for the bonds was expected to be high since 30-year corporate bonds are relatively rare. This sale is Wal-Mart’s second offering since Aug. 8, when it issued $800 million of five-year notes, according to Bloomberg data.
Coach Profits Bigger Than Expected
Chicago, Coach Inc. reported that its quarterly profit would likely beat expectations. The company said strong sales of its handbags for the fall season drove the increase. Coach said first-quarter earnings would be at least 25? per share on sales of at least $445 million. Analysts expected a profit of 24? per share.
Three top Coach executives signed extensions to stay with the company through August 2011: chairman and chief executive Lew Frankfort, executive creative director Reed Krakoff and COO Keith Monda.