L.L. Bean launches iPhone game
Freeport, Maine L.L. Bean said Tuesday it has launched its first ever iPhone game application the company is calling “Moosentration.”
The free game is a twist on the classic Concentration memory card game and features three skill levels and 24 game variations.
Images hiding behind L.L. Bean-branded card tiles include L.L. Bean and such Maine iconic items as Bean Boots, lighthouses and wildlife critters.
“The Moosentration app is a unique and fun way for L.L. Bean to interact with its customers through mobile technology,” said Steve Fuller, L.L. Bean CMO.
L.L. Bean has teamed up with Maine software company Blue Ox Technologies and is offering free Moosentration downloads for six months. The iPhone game application is free to all users, and can be downloaded to iPhone and iPod Touch devices through the iTunes application store using search term “L.L. Bean.”
Target rides wave of new partnership
MINNEAPOLIS Target announced a new partnership with 16-year-old professional surfer Carissa Moore.
“I love Target and I am honored to make my relationship with them official,” said Carissa. “Target opened two stores in Hawaii this year and it’s been great to have one so close to home. I’m really excited and am looking forward to working together. I know we’ll have a lot of fun.”
An 11 time NSSA National Champion, Carissa was born and raised in Honolulu, HI. She is currently tied for first place in the Women’s World Qualifying Series.
“Carissa is a phenomenal athlete as well as a terrific ambassador of women’s surfing. We are excited about the partnership and to be supporting her in ways that will assist her continued progression,” Troy Michels of Target lifestyle marketing, said of the announcement.
Target has been a long-time partner with many athletes that appeal to teens and young adults. Most notably, the company has worked with snowboarder Shaun White on a number of lines for boys and young men.
Ebay rewards good customer service
SAN JOSE, Calif. Ebay announced that its sellers with the best customer service ratings will be promoted for the first time ever with a special Ebay Top-Rated Seller badge, receive discounts of 20% on their final value fees and be elevated in search.
“For buyers, the new Ebay Top-Rated Seller status makes it easy to find the highest quality sellers on eBay based on the feedback of other buyers,” said Lorrie Norrington, president of eBay Marketplaces. “For sellers, the Top-Rated Seller status recognizes and rewards their commitment to consistently delivering the highest level of customer satisfaction.”
The company said it expects to immediately qualify 150,000 Ebay Top-Rated Sellers in the U.S. when the program goes live in October, and will launch at the same time in the United Kingdom and Germany. These highest-rated sellers will display an EBay Top-Rated Seller badge on the “view item page” that displays their listing. Going forward, any seller with as few as 100 transactions a year and $3,000 annual in sales volume can qualify based on buyer feedback.