L.L. Bean launches mobile commerce site
Freeport, Maine — L.L. Bean has launched a mobile commerce website that allows shoppers the ability to search, browse, purchase and read product ratings and reviews from any Internet-enabled mobile phone.
Key features of L.L. Bean’s new mobile shopping experience include: site search, store finder, L.L. Bean Visa Card coupon lookup, click to call customer service, ratings and reviews, e-mail sign up and complete product descriptions.
The site, built by m-commerce technology provider Usablenet, enhances the mobile experience through consistent cross-channel messaging emphasizing customer service, value and L.L. Bean’s 100% satisfaction guarantee policy.
Discounting lifts June sales
New York City — Most retailers surprised Wall Street with better-than-expected monthly sales results in June, as bargains led shoppers to spend more. June is the second most important month on a retailers’ sales calendar behind December. It is June that stores typically clear out summer merchandise to make room for fall goods.
Analysts polled by Thomson Reuters expected a 4.9% rise in June same-store sales, compared with a prior-year increase of 3.1%. Of those retailers who have reported, most are on pace to beat expectations. However, margins will likely show a squeeze as leading retailers were forced to offer deals to prompt spending, a trend that isn’t likely to abate as back-to-school season approaches.
"While consumers showed a willingness to spend, July is where consumers can pull back and think about where they can get bargains," David Bassuk, a managing director at consulting firm AlixPartners, told Reuters.
In the apparel sector, one of the strongest performers in June was Limited Brands, which blew past the predicted 3.8% June gain with a 12% increase in sales, led by a 17% gain from its Victoria’s Secret division. The Buckle also turned in impressive results, with its same-store sales rising 10.8%, edging Wall Street estimates of a 10% gain. Total revenue rose 15.2% to $79.6 million for the four weeks ended July 2.
Gap also showed positive movement, growing same-store sales 1% and total sales 5% in June to $1.38 billion.
“Our multiple growth initiatives are on track, and we’re taking the necessary steps in North America to grow top line sales in the back half of the year,” said Glenn Murphy, chairman and CEO of Gap.
In other apparel same-store results for June:
- Zumiez reported a 9.8% increase in sales, beating Wall Street predictions for a 5.6% increase.
- Wet Seal beat estimates, with a 7.3% increase.
- Bebe Stores same-store sales rose 7%.
- Cato same-store sales increased 1%.
Kmart cooks up a deal with Gordon Ramsay
HOFFMAN ESTATES, Ill. — Kmart that it will be the exclusive retailer for the new Gordon Ramsay Everyday kitchen collection. The collection will debut in stores this fall and will include cookware, dinnerware, cooking utensils and small kitchen appliances.
"We are thrilled to collaborate with Gordon Ramsay on the Everyday line, allowing us to offer Kmart customers kitchen products made to his exacting standards as a professional chef," said John Goodman, EVP apparel and home for Sears Holdings. "Anyone who has watched Gordon in action knows that he’ll accept nothing less than the best—which is exactly the caliber of home products we want to offer our customers, along with compelling value. The addition of quality cookware to our overall portfolio of trusted brands marks an unprecedented step at Kmart in combining true culinary expertise with accessibility in this category."
Ramsay is a celebrity chef who stars in such culinary competition shows as "Hell’s Kitchen" and "MasterChef." He is also the owner of several highly-regarded restaurants across the globe.