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Loehmann’s adds e-commerce veteran

BY CSA STAFF

In an effort to bolster its online presence, Loehmann’s has appointed a digital retail expert to join its advisory board. Tony D'Annibale, president of Jessica's Brands, will work with the board and the management team during the Loehmann’s re-launch as an online retailer.

"His experience with digital retail as well as his background in merchandising makes him an ideal addition to our team. His understanding of the Loehmann's customer aligns with our passion for building upon the heritage of this beloved brand," stated Andrew Sole, managing member of Esopus Creek Advisors, which owns the Loehmann's name.

D'Annibale has more than 30 years of department store retailing and off-price experience. He served as the CMO of Rue La La, a leading online lifestyle shopping destination. Under previous ownership, D'Annibale had served as Loehmann's EVP of merchandising for over 20 years.

"I am thrilled to be part of this team and to be part of the new Loehmann's story as it begins this chapter online. The brand has had loyal customers who are always looking for the latest trends, and online shopping is the trendy way forward," D'Annibale said.

Founded in 1921 by Frieda Loehmann, Loehmann’s — the self-proclaimed “cherished off-price retailer” — closed its stores and filed for bankruptcy in 2013. Now under new ownership, the brand is being expanded online.

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Kmart campaign makes a difference for kids

BY CSA STAFF

Shoppers at Kmart who are looking for that must-have toy this holiday season will be also able to help raise money to end childhood cancer and other diseases.

Kmart has announced that beginning this Sunday through Dec. 13, the retailer will donate $1 to St. Jude Children’s Research Hospital for every purchase from its annual Fab 15 toy list, up to a maximum donation of $25,000.

"Our Shop Your Way members, associates and customers truly embody the holiday spirit year-after-year with their generous support for the St. Jude Thanks and Giving campaign, and this year we decided to create an additional way to donate," said Alasdair James, president and chief member officer at Kmart. "Kids and toys go hand-in-hand during the holiday season, and as thousands of kids unwrap their toys on Christmas morning, parents and gift-givers will have delivered joy to more than one child and family this year."

Kmart selects the Fab 15 toys based on industry trends, input from kids and parents, as well as more than 50 years of experience in knowing what toys resonate with different ages, stages and play patterns.

Kmart raised $22 million for St. Jude during the 2013 holiday season — the single largest corporate partner donation ever to the St. Jude campaign. St. Jude recognized Kmart, a partner since 2006, as its Corporate Partner of the Year in 2010, 2011 and 2013, and last year honored Kmart with the "Extraordinary Partner Performance Award," recognizing its record-breaking fundraising achievement. Funds raised support research and treatment by St. Jude to end childhood cancer and other life-threatening diseases. Kmart has raised more than $59.2 million through in-store and online donations.

Kmart, a wholly owned subsidiary of Sears Holdings Corp., operates about 1,220 stores in 49 states, as well as in Guam, Puerto Rico and the U.S. Virgin Islands.

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MOBILITY

IBM: Mobile consumers boost Cyber Monday performance

BY Dan Berthiaume

Armonk, N.Y. – Mobile traffic and sales trends indicate that Cyber Monday is increasingly becoming an event consumers take with them wherever they go. According to IBM Digital Analytics Benchmark data, Cyber Monday mobile traffic accounted for 41.2% of all online traffic, up 30.1% from 2013.

Mobile sales were also strong, reaching 22% of total Cyber Monday online sales, an increase of 27.6% year-over-year. Interestingly, smartphones drove mobile traffic but tablets led the way in mobile sales. Smartphones drove 28.5% of all Cyber Monday online traffic, more than double that of tablets, which accounted for 12.5% of all traffic. Yet, when it comes to mobile sales, tablets drove 12.9% of online sales compared to 9.1% for smartphones, a difference of 41.5%. Tablet users also averaged $121.49 per order compared to $99.61 for smartphone users, a difference of 22%.

iOS once again led the way in mobile shopping this holiday season, outpacing Android across three key metrics on Cyber Monday. iOS users averaged $114.79 per order compared to $96.84 for Android users, a difference 18.5%. In addition, iOS traffic accounted for 28.7% of total online traffic, more than double that of Android, which drove 12.2% of all online traffic. And iOS sales accounted for 17.4% of total online sales, more than four times that of Android, which drove 4.4% of all online sales.

Looking at broader Cyber Monday trends, IBM found that Cyber Monday online sales grew by 8.5% from 2013. Average order value was $124.21, down 3.5% year-over-year. Desktop PCs accounted for 58.6% of all online traffic and 78% of all online sales. Consumers also spent more while shopping on their PCs with an average order value of $128.24 compared to $110.72 for mobile shoppers, a difference of 15.8%.

IBM also analyzed trends across two leading sites, Facebook and Pinterest. Pinterest referrals drove an average of $97.78 per order compared to $123.44 for Facebook, a difference of 26.2%.

The IBM Digital Analytics Benchmark also reported real-time trends across four major retail categories this holiday season:

1.Department Stores: Cyber Monday online sales grew by 17.9% from 2013, with mobile%age of sales up 21.3%. Average order value was $146.07, a decrease of 9.7% year-over-year.

2.Health and Beauty: Cyber Monday online sales grew by 3.8% from 2013, with mobile%age of sales up 27.5%. Average order value was $57.94, a decrease of 3.8% year-over-year.

3.Home Goods: Cyber Monday online sales grew by 27.5% from 2013, with mobile%age of sales up 13.2%. Average order value was $247.56, an increase of 10.9% year-over-year.

4. Apparel: Cyber Monday online sales grew by 3.4% from 2013, with mobile%age of sales up 28.9%. Average order value was $100.67, a decrease of 2.1% year-over-year.

Transactional messages, or emails that are automatically triggered by a consumer's action like a purchase receipt or cart abandonment, increased 48% year-over-year. The median number of emails sent to consumers from retailers on Cyber Monday was two, remaining the same in 2014 compared to 2013. Open and click through rates on Cyber Monday were 12.8% and 2.2%, respectively. More than 46% of Cyber Monday emails were opened on mobile devices or tablets, versus 52% on desktops.

Comparing Cyber Monday to Black Friday, IBM found that Cyber Monday online sales were 30.5% higher than Black Friday in 2014. However, Black Friday shoppers spent an average of $129.37 per order, compared to $124.11 per order on Cyber Monday, a difference of 4.2%.

In addition, nobile traffic and sales decreased between Black Friday and Cyber Monday as consumers headed back to the office. Cyber Monday mobile sales were down 21.2%, and mobile traffic down 17%, compared to Black Friday.

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