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Loehmann’s names CFO

BY CSA STAFF

New York City — Loehmann’s Holding Co. announced that Joan Durkin has been appointed CFO and senior VP finance. She assumes the CFO role from Joe Melvin who successfully led the company out of Chapter 11 in early March.

Durkin most recently served as VP finance for Brown Shoe Co.

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Despite store openings, Fresh & Easy reports $300 million loss

BY CSA STAFF

EL SEGUNDO, Calif. — Supermarket retailer Fresh & Easy, which operates stores in California, Arizona and Nevada, experienced increased losses this year, according to parent company Tesco.

The chain, which opened its doors in 2007 and has expanded its reach to include more than 165 stores to date, endured a loss of more than $300 million, during the 2010-2011 financial year ended Feb. 26, its parent company reported on Tuesday.

Despite the higher losses in the last year, the overall Fresh & Easy business remains on track to break even towards the end of the current financial year, Tesco said.

Philip Clarke, who officially took the helm of Tesco as its CEO on March 1, said that it is working to drive more customers into Fresh & Easy stores and is confident that improvements will be seen.

"The customers that shop at Fresh & Easy absolutely love it… we just have to get more customers into the stores to appreciate it," Clarke said in a post-results interview, adding that more efforts are being put into communicating Fresh & Easy’s concept of offering high quality food at fair prices.

Clarke also noted that despite the losses, Fresh & Easy will forge ahead with its expansion.

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Report: CVS/pharmacy logo creator dies at 86

BY CSA STAFF

BOCA RATON, Fla. — Joseph Selame, who designed a wide range of well-known logos and brand identities for dozens of nonprofit organizations and companies, including CVS/pharmacy, died on March 29 in Boca Raton, Fla. He was 86.

According to a New York Times article, Selame not only created graphic designs but also oversaw total brand integration. For example, he helped rename the pharmacy retailer — transforming Consumer Value Stores into CVS/pharmacy. The retailer’s logo, which includes the letters CVS and the word pharmacy, separated by a slash mark, has become one of the most familiar in the country.

He also created a logo for supermarket chain Stop & Shop.

Selame founded Selame Design in 1960 with his wife, Elinor, who was in charge of marketing and communications strategies. She died in 2008 at 77, the New York Times reported. The firm was renamed BrandEquity in 1995.

Selame, who was born in Brooklyn in 1925, was trained in graphic design by the Army during World War II. He was known for his approach, which was rooted in simplification.

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