OPERATIONS

Lord & Taylor Creates CMO Position

BY CSA STAFF

New York City Lord & Taylor fortified its executive team with a recruit from The Home Depot, hiring Roger Adams, previously chief marketing officer (CMO) for the home improvement retailer.

Adams assumes the newly created position of senior VP and CMO at Lord & Taylor, and will be responsible for brand management, creative and media services, consumer relationship management, market research, Internet marketing and sales promotion. In his new role, Adams reports to Lord & Taylor chief executive Jane Elfers.

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Nickelodeon names creative head

BY CSA STAFF

NEW YORK Nickelodeon/MTVN Kids and Family Group has named Gary Bonilla to the new position of senior vp of creative strategy for Nickelodeon/MTVN Kids and Family Group. Bonilla’s primary responsibilities include managing the creative development for Nickelodeon’s consumer products business, developing strategies around consumer experiences and ensuring the network’s branded consumer product offerings exemplify the Nickelodeon brand.

“Gary comes to Nickelodeon with more than 15 years of advertising and branding experience in multicultural and international markets,” said Leigh Ann Brodsky, president of Nickelodeon and Viacom Consumer Products.  “His strong background makes him a perfect addition to our leadership team as we take the Nick Brand to new global heights over the next few years.”

Most recently, as the vp of strategic services at Winglatino/WWP, a multi-cultural advertising agency, Bonilla developed and executed plans for: Procter & Gamble, DIAGEO and Goya. Bonilla also designed the first-ever online consumer panels created to understand the influence of ethnic markets in the general U.S. population.  His work and collaborations have received awards and nominations in advertising festivals worldwide including Cannes, The London Ad Festival and FIAP. 

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Rao joins New York & Co. design team

BY CSA STAFF

NEW YORK New York & Company has announced that Marie Holman Rao will serve as a creative consultant to the design team effective April 22. In addition, the company indicated that Marie Fogel has resigned as evp of design – apparel to pursue other interests.

Richard Crystal, New York & Companys chairman and ceo, stated: I am delighted that Marie Holman Rao has agreed to serve as a creative design consultant to our Company. Rao formerly was president of limited design services and prior to that was president of Banana Republic, a division of Gap Inc.

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