News

L’Oreal releases virtual makeup app

BY Dan Berthiaume

New York – L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Makeup Genius allows consumers to scan a L’Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.

Working with facial mapping technology provider Image Metrics, L’Oreal created a facial mapping algorithm that allows women to try on eye shadow, eyeliners, lip colors and blushes and experiment with different looks, all in real time.

Makeup Genius captures 64 facial data points and 100 different facial expressions, making it intuitive enough to discern between the skin of the lips, eyes and other facial contours, allowing the virtual makeup to move with the user as they turn their head, change facial expression and test out new looks at various angles and lighting conditions.

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REAL ESTATE

Original Soupman plans national franchise growth

BY Dan Berthiaume

New York – Soupman Inc., parent company of specialty restaurant chain The Original Soupman, is partnering with the Atlanta Franchise Group, a franchise development company brought on to grow The Original Soupman’s franchise presence across the country.

Appointed as the company’s franchise sales team, the Atlanta Franchise Group will partner with The Original Soupman on multiple fronts including franchise sales and development, franchise operations and training and franchise implementation. The Original Soupman has also entered a joint venture with Shaquille O’Neal to drive growth of the company’s franchised food truck business, with plans to have 100 on the road in the next few years.

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News

Footwear retailer Jimmy Jazz drives e-commerce growth with NetSuite

BY Dan Berthiaume

Secaucus, N.J. – Jimmy Jazz, a multichannel retailer of urban apparel and footwear with 170 physical stores in the eastern U.S., has implemented NetSuite OMX to support its e-commerce storefront. Jimmy Jazz is also taking advantage of the CRM and email marketing capabilities included in the solution for a single customer view that helps call center agents improve support effectiveness and deliver personalized email communication based on a customer’s order frequency, dollar value of purchases and products ordered.

JimmyJazz has also recently launched an international initiative that’s expanded e-commerce sales to 70 countries across Europe, Asia and South America, with 90 countries expected to be covered by the end of 2014. NetSuite OMX also helps JimmyJazz support partnerships with the global third-party logistics (3PL) provider i-Parcel, which handles shipping of streetwear and footwear products for Jimmy Jazz to countries around the world.

“The scalability and reliability of the solution have definitely allowed us to grow at a phenomenal rate,” said David Wachter, executive VP & general manager of the E-commerce Division at Jimmy Jazz. “Having an order management solution like NetSuite OMX that handles order and warehouse management that includes pick, pack and ship through to the call center, customer support, CRM and email marketing software, really does allow us to scale. The CRM capabilities have also been a great tool for doing segmentation and personalized emails to our customer base.”

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