OPERATIONS

Lowe’s launches on-demand professional delivery service

BY Dan Berthiaume

Mooresville, N.C. – Lowe’s has launched ProExpress, an on-demand delivery service for professional customers. Since April 2014, light-duty trucks have made thousands of deliveries directly to business sites to meet a wide range of needs.

Through the program, Lowe’s has helped pros by fulfilling emergency orders such as smoke detectors to pass an inspection, or shingles to complete a job before a damaging storm. The ProExpress trucks also regularly visit businesses to restock shelves with cleaning and maintenance supplies.

The ProExpress program is currently available at more than 200 Lowe’s stores across the country and is designed to complement existing store delivery services by providing a resource that is fully dedicated to pro customers.

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MARKETING/SOCIAL MEDIA

Dunkin’ Donuts partners with Discovery Channel for ‘Shark Week’ promo

BY Dan Berthiaume

Canton, Mass. — Dunkin’ Donuts is partnering with Discovery Channel to create an omnichannel marketing promotion for Discovery Channel’s upcoming “Shark Week” programming event the week of Aug. 10. To kick-off the partnership, beginning July 29 customers can "Take a Bite, Take a Pic."

Anyone who shares a selfie taking a bite out of a Dunkin’ Donuts breakfast item on Twitter or Instagram using the special hashtag #DDSharkWeek is eligible to win prizes including a $100 Dunkin’ Donuts Card and a Shark Week Prize Pack. Participants may also be featured on Discovery Channel’s "Shark After Dark.” Winners will be announced and their photos revealed on the show. The winning pictures also may be featured on Dunkin’ Donuts’ billboard in Times Square.

Dunkin’ Donuts and Discovery Channel are also offering their fans an interactive TV experience for Shark Week, designed and developed by Dunkin’ Donuts’ agency of record Hill Holiday, on the Xbox One video game and entertainment system from Microsoft. Fans who are watching Shark Week through their Xbox One can "snap" their Internet Explorer browser window to the edge of their TV screen that will provide a live feed of #SharkWeek social content, interactive quizzes, real time polls, and more while they continue to watch live programming on Discovery.

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REAL ESTATE

Academy Sports to open four Orlando stores in 2015

BY Dan Berthiaume

Katy, Texas – Academy Sports + Outdoors will open four stores in the Orlando, Florida, area in 2015. The four stores will be located in Kissimmee, Lake Mary, Waterford Lakes and Melbourne.

In addition, Academy has formed a multi-year partnership with the Univ. of Central Florida. All four Orlando-area stores will be approximately 63,000 sq. ft. Each store will create approximately 125 new jobs. The stores will provide services including assembly and delivery, hunting and fishing licenses, scope mounting, bore sighting, line winding/spooling, propane exchange and racquet stringing and have a broad selection of local sports team gear.

Academy Sports + Outdoors currently has five stores in north Florida: one in Pensacola, one in Tallahassee, and three in Jacksonville.

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