OPERATIONS

Lowe’s names Customer Experience executives

BY Katherine Boccaccio

Mooresville, N.C. — Lowe’s Cos. has named Joseph M. (Mike) Mabry as strategy and experience design executive, replacing Robert J. Gfeller who left the company last month.

Michael P. McDermott has been promoted to chief merchandising officer, replacing Michael A. Jones, who will assume the role of chief customer officer, effective April 30.

In his new role, Mabry will focus on developing U.S. strategy, aligning experience design and building a capabilities roadmap that delivers omni-channel customer experiences across the company’s U.S. business. He will retain responsibility for digital interfaces, including Lowes.com and ATGstores.com. Mabry joined Lowe’s in 2003 and led the company’s supply chain organization until 2012 when he was named digital interfaces executive.

McDermott will be responsible for the merchandising offering for Lowe’s U.S. business, pricing and promotion, and all global sourcing activities. He joined Lowe’s in 2013 as senior VP, general merchandising manager-building and maintenance.

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Overstock.com announces merchandising/sourcing promotion

BY Katherine Boccaccio

Salt Lake City — Overstock.com, Inc. has promoted Seth Marks to the position of senior VP of merchandising and strategic sourcing for the online shopping site.

Marks began his work at Overstock.com in 2013, and has served as VP of sales and special acquisitions. Previously, he co-founded Big Lots Capital, the special acquisitions arm of Big Lots, Inc., and served there as the VP of merchandising. He also was chief marketing officer and Acquisition Group president of Tuesday Morning Corp.

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Walgreens teams with Coupons.com on Retailer iQ rollout

BY Katherine Boccaccio

Mountain View, Calif. — Coupons.com Inc. announced that Walgreens has rolled out its Retailer iQ targeting and analytics platform in all 8,000 stores, designed to make the promotions and checkout experience digital, mobile and personalized.

According to Coupons.com, Retailer iQ combines several components into one omnichannel platform that is designed to drive consumer engagement, activation and shopping behavior. The components include: digital e-receipt via SMS and email, personalized recommendations for products and coupons, integrated shopping lists, extensive targeting capabilities, real time analytics and a wide range of integrated digital media experiences. The platform integrates into the retailer point-of-sale system to manage the entire flow of digital couponing, including creation, issuance, activation, redemption, validation and clearing.

“This technology pushes crumpled, indecipherable receipts and irrelevant coupons into the digital era,” said Steven Boal, CEO and founder of Coupons.com. “It’s an incredibly powerful tool. We spent three years building it and we’re proud to be working with Walgreens and our other brand and retailer partners to lead the future of promotions.”

Walgreens’ more than 100 million Balance Rewards members can now access Paperless Coupons and digital receipts, with the ability to clip digital offers from walgreens.com/coupons and within its mobile app. Users can redeem offers at point-of-sale by swiping their Balance Rewards cards.

“Our customers live in a digital world and providing them with valuable offerings such as Paperless Coupons or digital receipts is an example of how we make the shopping experience even more convenient,” said Rich Lesperance, Walgreens senior director of Personalization and CRM.

Retailer iQ is built on top of a personalization platform that evaluates shopping baskets and shopping history in addition to other data to deliver a highly personalized experience for consumers. Whether it is information from retailers or manufacturers on the e-receipt, recommendations for adding items to the shopping list, or highly relevant coupons, Retailer iQ’s data engine makes every interaction shopper-specific, whether on a PC, on the go with a mobile phone or in the store.

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