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Lowe’s Selects BBDO

BY CSA STAFF

Mooresville, N.C., Lowe’s Companies has selected BBDO New York to serve as its lead agency overseeing creative development and production of broadcast and print advertising. OMD, BBDO’s sister company in the Omnicom Group, will handle medial planning and buying.

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SmartBargains Names New CEO and President

BY CSA STAFF

Boston, Off-price e-retailer SmartBargains named Benjamin Fischman as president and CEO. Fischman previously headed the company’s marketing and sales efforts. Prior to joining SmartBargains, he founded Lids Inc., a specialty hatwear retailer.

SmartBargains also announced that it has received a commitment for $18 million in equity funding from its investors, including Highland Capital Partners, Maveron, General Catalyst, Gordon Bros. and Time Warner.

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SmartBargains Names New CEO and President

BY CSA STAFF

Boston, Off-price e-retailer SmartBargains named Benjamin Fischman as president and CEO. Fischman previously headed the company’s marketing and sales efforts. Prior to joining SmartBargains, he founded Lids Inc., a specialty hatwear retailer.

SmartBargains also announced that it has received a commitment for $18 million in equity funding from its investors, including Highland Capital Partners, Maveron, General Catalyst, Gordon Bros. and Time Warner.

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Are you hiring seasonal employees this year?

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