OPERATIONS

LoyaltyPulse: Restaurant rewards increase visits

BY Katherine Boccaccio

Asheville, N.C. — Survey results released Wednesday by loyalty program consultant Loyalogy showed that restaurant rewards programs can increase patron visits by 35%.

According to the LoyaltyPulse U.S. study tracking consumer attitudes and behavior regarding restaurant rewards programs, consumers estimate a restaurant rewards programs would increase their visit rate to a particular restaurant by an average of 35%, and another 65% say they would recommend a restaurant more to others if that restaurant offered an appealing rewards program.

"The LoyaltyPulse study provides clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the value associated with using the rewards program data to tailor and target guest e-mail communication," said Dennis Duffy, president of Loyalogy.

Other key findings from the survey include:

  • Four-out-of-five consumers prefer a rewards program with a clearly defined proposition in which they earn points for rewards than a program built solely on periodic, surprise free items;
  • Consumers desire a simple reward program enrollment process in the restaurant and would prefer to supply additional information online after they have left the restaurant;
  • Although consumer wallets are bulging with plastic cards, 60% of respondents stated that they don’t mind carrying a membership card for a rewards program if it’s necessary;
  • While only 10% of respondents have paid a fee to join a restaurant rewards program, fully 50% state they would be willing to do so if the program offered adequate value; and
  • A single rewards program membership covering multiple restaurant brands has significant appeal to consumers. 73% of respondents agreed they would like to have one rewards program membership that was honored at multiple restaurant chains.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
OPERATIONS

Walmart pledges to hire 100,000-plus veterans over five years

BY Katherine Boccaccio

New York — Walmart announced Tuesday an ambitious plan to hire more than 100,000 veterans over the next five years. The pledge was part of Walmrt U.S. CEO Bill Simon’s Tuesday keynote address at the National Retail Federation’s Annual Convention & Expo in New York.

Beginning Memorial Day, Walmart will offer a job to any honorably discharged veteran in his or her first 12 months off active duty. Most of these jobs will be in Walmart stores and its Sam’s club locations. Some will be in the company’s distribution centers.

“Hiring a veteran can be one of the best business decisions you make,” said Simon. “Veterans have a record of performance under pressure. They’re quick learners and team players. They are leaders with discipline, training, and a passion for service. There is a seriousness and sense of purpose that the military instills, and we need it today more than ever."

Simon also called on the retail industry to work together to provide greater career opportunities for veterans.
“Imagine what retail could do together,” said Simon. “We could leave an incredible legacy as an industry. We can be the ones who step up for our heroes. And we can do this now.”

Walmart has already spoken to the White House about its vet-hiring plans. The chain said First Lady’s team immediately expressed an interest in working with Walmart and with the entire business community to join forces to build upon this commitment. In the next several weeks, the White House will convene the Department of Veterans Affairs, Department of Defense, and major American employers to encourage businesses to make significant commitments to train and employ America’s returning heroes.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
OPERATIONS

Radio Shack and Target to end mobile partnership

BY Marianne Wilson

Fort Worth, Texas — RadioShack Corp. announced that it is ending its relationship with Target, where it helps operate Target Mobile in 1,500 Target stores, effective April 8.

The RadioShack and Target partnership provided RadioShack access to manage Target’s post-paid mobility business. But RadioShack did not manage the prepaid mobility business or the wider range of accessories offered in Target stores.
Since October 2012, RadioShack had been renegotiating the terms of the relationship with Target to establish an agreement that would be profitable to both companies. At that time, RadioShack executed a termination notice that would allow the company to exit the Target business if an agreement could not be reached.

"In order for RadioShack to have continued this relationship, we needed to establish a new agreement that would be financially appealing to both companies," said Telvin Jeffries, RadioShack EVP, chief human resources officer, and general manager of retail services "Ultimately, we amicably agreed to dissolve the relationship."

keyboard_arrow_downCOMMENTS

Leave a Reply

W.Mm says:
Mar-29-2013 07:41 am

Thanks for the nice post ipad app development dubai

W.Mm says:
Mar-29-2013 07:41 am

Thanks for the nice post ipad app development dubai

M.Mirevski says:
Mar-23-2013 09:58 am

Any less than this probably won't keep you from bottoming out and laying on the underlying base layers of foam. After that, Tempur Pedic sold the memory mattress foam to the people that live in United States and Canada. our site Besides polyurethane, it is also made from other types of chemicals. The latex is then processed according to the product it will be made into, which can be anything from tires to mattresses.

M.Mirevski says:
Mar-23-2013 09:58 am

Any less than this probably won't keep you from bottoming out and laying on the underlying base layers of foam. After that, Tempur Pedic sold the memory mattress foam to the people that live in United States and Canada. our site Besides polyurethane, it is also made from other types of chemicals. The latex is then processed according to the product it will be made into, which can be anything from tires to mattresses.

A.Aihl says:
Jan-18-2013 04:37 am

You know, a lot of individuals are hunting around for this information, you could aid them greatly. AIHL

A.Aihl says:
Jan-18-2013 04:37 am

You know, a lot of individuals are hunting around for this information, you could aid them greatly. AIHL

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...