OPERATIONS

Lumber Liquidators expands board to nine members

BY Dan Berthiaume

Toano, Va. — Lumber Liquidators is expanding its board of directors from eight to nine members with the appointment of Nancy M. Taylor as a Class III director effective April 1. Taylor currently serves as the president and CEO of Tredegar Corp., serving in such roles since January 2010, and is a member of Tredegar’s board of directors.

Prior to assuming her current positions, she was executive VP of Tredegar responsible for corporate business development in addition to her role as president of Tredegar Film Products. Previously, she served in roles of increasing responsibility at Tredegar since she joined the company in 1991. Before joining Tredegar, she was an associate at the law firm of Hunton & Williams.

"We are excited and pleased to welcome Nancy to our board of directors,” Robert M. Lynch, president and CEO. “Nancy is a respected executive with a wealth of business and leadership experience. We look forward to benefiting from the knowledge and insight she will bring to Lumber Liquidators’ board as we continue to grow our business."

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MARKETING/SOCIAL MEDIA

Macy’s to launch online fashion competition show

BY Marianne Wilson

New York — Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series, to be called “The Next Style Star.” The program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City.

The 10-episode series will be hosted by TV personality, fashion expert and makeup artist Jeannie Mai. It will debut April 3 on Maker’s fashion and beauty network, The Platform, and also on Macys.com/stylestar. New episodes will go live every Thursday at 1 p.m. EST, following the April 3 debut.

“With an ongoing focus on the Millennial customer, Macy’s is passionate about creating innovative partnerships that will result in fresh, entertaining and useful content for our customers,” said Martine Reardon, Macy’s chief marketing officer. “Maker Studios is known for producing inventive video that appeals to the artful and sharp-witted tastes of this generation, and by joining forces to create ‘The Next Style Star,’ we can showcase the best of what both brands have to offer.”

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STORE SPACES

Online retailer BaubleBar sets up shop in Nordstrom

BY Marianne Wilson

New York — Online jewelry retailer BaubleBar on Monday opened 35 pop-up shops in select Nordstrom locations. The ‘Nordstrom Loves BaubleBar’ pop-up features new and exclusive items from brand, with the collection priced between $24 and $68.

In-store displays in the shops will encourage customers to mix and match items to create a signature look, showcasing pre-curated style vignettes for inspiration. Additionally, BaubleBar will create fashion and how-to editorial content for Nordstrom.com with style tips teaching how to become an expert BaubleBar mixologist.

This is not BaubleBar’s first foray into the brick-and-mortar space. Founded in 2011, the company has previously tested various physical concepts, including a store in Manhattan.

In a statement, BaubleBar said: “Nordstrom and BaubleBar’s shared customer-first philosophies make for a natural partnership as both brands aim to deliver the best possible customer experience and are constantly evolving how to best serve customers.”

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