Lux Beauty Boutique rolls out in-store payment app
Edmonton, Alberta — Lux Beauty Boutique is rolling out in-store mobile app SelfPay, which lets shoppers handle payment and look up product information on their own devices, enabling shopper-controlled in-store checkout from anywhere within a brick-and-mortar store. Lux Beauty Boutique will host a SelfPay launch party at its store on Dec. 6.
SelfPay is a multi-retailer solution that enables shoppers at participating retailers to scan products in the store, view pricing and information, and pay for their purchase from their own device. Retailers can use the patent-pending purchase verification method to ensure that all items leaving the store have been paid.
“Nothing stresses me out more than seeing frustrated faces in a slow-moving line,” said Jennifer Grimm, Lux Beauty Boutique owner. “We are thrilled to launch SelfPay in time for the holiday rush and offer clients the ability to skip the line during the hectic shopping season.”
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Facebook receives lowest customer experience rankings
Ann Arbor, Mich. – Facebook is the lowest scoring brand in the overall ForeSee Customer Experience Index, with a score of 69. The index, a study that examines how today’s customer experiences with the top 100 brands across seven industries as reported by Interbrand are predictive of companies’ future business success, shows that while Amazon dominates retail industry at the brand level (87), Nordstrom (86), Coach (85), Costco (84) and Tiffany (84) are statistically within reach of the leader. Meanwhile, McDonald’s (72) leaves room for improvement with measurement of how it is falling short in satisfying its customers.
When comparing the future behaviors of highly satisfied customers (with satisfaction scores of 80 or higher) to less satisfied customers (with satisfaction scores of 69 or less), ForeSee found that highly satisfied customers report being:
- 75% more likely to prefer the brand overall;
- 60% more likely to do business with the company;
- 83% more likely to purchase more;
- 63% more likely to purchase from the brand the next time they are in the market for a similar product or products;
- 77% more likely to give the brand a positive recommendation to others; and
- 76% more likely to trust the brand in general.
"ForeSee’s Experience Index reveals some surprising customer experience winners and losers and really indicates that those companies giving customers what they want are positioned for long-term success at the brand level," said Larry Freed, president and CEO of ForeSee. "The ForeSee Experience Index research illustrates how individual drivers of customer satisfaction have a quantifiable impact on the likelihood of customers to purchase more and continue to do business with or recommend a brand. The report gives the companies listed a chance to benchmark themselves against each other in terms of the overall customer experience, and serves as an industry resource to give other businesses the opportunity to compare themselves to the best in class."
Is comparing Facebook to any other company in this article apples-to-apples? All the other brands listed sell a product. Facebook's customers are those who advertise.
360pi: Most Black Friday deals a myth
Ottawa, Ontario — Black Friday deep discounts could be a myth, with only a few retailers dropping prices on only a few categories. Some key findings from pricing intelligence technology provider 360pi based on Amazon’s own assortment in eight categories, including TVs, video games, tablets and digital cameras, show that:
- Amazon was the only retailer who adjusted prices on over 20% of its assortment, changing prices on almost a third of its merchandise on Black Friday.
- On Cyber Monday, all the multichannel retailers were trending closer to Amazon’s pricing than the pureplay online stores. You would think the exact opposite given the cost differential in physical stores.
- Walmart actually raised its prices almost 5% on average on Black Friday, and had been increasing prices steadily in the days leading up to it.
- Sam’s Club and Amazon dropped their prices most aggressively on Black Friday.
- Target was the mass merchant with the most significant decrease in its own prices for this assortment from two weeks prior to Black Friday to Black Friday.
- A majority of retailers either did not lower prices, or even raised prices slightly, on Black Friday.
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