News

Macy’s annual Thanksgiving Day Parade to come with free app

BY Marianne Wilson

New York — The 87th Annual Macy’s Thanksgiving Day Parade will step-off at 77th Street and Central Park West on Thursday, Nov. 28 at 9 a.m. Started in 1924 with only about a dozen elements, the 2013 line-up of wonder features 15 giant character balloons; 37 large scale, novelty/ornament balloons, balloonicles, balloonheads and trycaloons; 30 floats; 1,600 cheerleaders and dancers; 900 clowns; 11 marching bands; and a host of celebrity performers.

This year’s parade also features its own app. The free Macy’s Thanksgiving Day Parade App will give fans the chance to interact with the famed march, learn more about the elements and share content with their friends.

From behind-the-scenes previews to the exclusive Elf-o-matic feature, which allows fans to transform themselves into an Elf balloon and share their high-flying debut with friends, the App is a one-stop destination for all things Macy’s Parade. The App can be downloaded from the iTunes App Store or from Google Play.

In addition to the interactive app experience, this year Macy’s iconic characters will take center stage in a series of animated spots on Macys.com/parade.


More Marketing News

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Sears, Kmart to open on Thanksgiving

BY Staff Writer

Hoffman Estates, Ill. — Sears and Kmart stores joined the growing list of national retailers whose stores will open on Thanksgiving Day.

Kmart, which has opened Thanksgiving Day for 22 years, this year will be open for 41 straight hours, starting at 6 a.m. Thanksgiving Day to 11 p.m. Black Friday. Sears will open at 8 p.m. Thanksgiving Day.

Sears and Kmart are delivering integrated retail shopping options. For example, if a members or customer can’t find a product in-store at Sears or Kmart, they can order it in-store and have it shipped to their home for free.

"Sears and Kmart have been leaders in integrated retail, delivering convenient options to create a more rewarding shopping experience for our members, while blurring the boundaries between offline and online shopping," said Leena Munjal, senior VP customer experience and integrated retail, Sears Holdings

Plus, Kmart’s latest budgeting solution for the holidays – lease-to-own through Whynot Leasing, LLC – is available nationwide starting Nov. 22. The program gives customers a no- credit-required way to take home products they need or want, right away – including doorbuster items.


More Marketing News

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Target cleans up in NY’s Grand Central

BY CSA STAFF

Target turned heads at New York’s Grand Central Terminal Monday morning with its newest popup store featuring an exclusive collection of bath and body products by Sonia Kashuk.

Dominating the center of the popup store was a large four-sided display featuring various products in the line, including fragrances, shower gel, body lotion, body butter, loofas and shower caps. It served as a platform for the pièce de résistance: a white bathtub 8.5 ft. in the air — bearing the Target logo and Kashuk’s name — occupied by a very brave model who seemed completely unaffected by the display’s height. Solid and translucent balloons flanked the space and floated up high, surrounding the bathtub and evoking bath bubbles.

Within 10 minutes of opening at 9 a.m., the popup was crowded with curious onlookers, many of whom photographed the model in the bathtub atop the display before making their way around the store, checking out products and testing various samples.

Target employees worked the cash registers, located on either side of the display, and took care of shoppers. A sign encouraged customers to take and post photos on Instagram using hashtags #SKBody and #TargetBeauty.

Sonia Kashuk was on hand, near the popup store’s entrance, talking with a few people and posing for photographs. The bath and body collection is not the first time Target has teamed up with the designer. The retailer already carries Kashuk’s line of makeup and accessories, which just got a makeover and is available in black packaging to complement the new collection, which is itself packaged in black with hand-illustrated floral patterns.

Anchored by four fragrances created in collaboration by Kashuk and perfumer Jérôme Epinette of Robertet, the collection offers consumers a touch of luxury at an affordable price point. The fragrances are Pink Innocencia, Purple Seductia, Yellow Alluriana and Red Promisia. The Sonia Kashuk bath and body collection is already available at Target.com and makes its debut in stores November 10.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...