OPERATIONS

Macy’s appeals latest ruling Martha Stewart-J.C. Penney dispute

BY Katherine Boccaccio

New York — Macy’s Inc. filed an appeal on Monday, challenging Manhattan state court judge Jeffrey Oing’s Friday ruling that J.C. Penney can sell unbranded Martha Stewart goods in its stores, at least temporarily.

Penney was celebrating the decision that would allow it to sell Martha Stewart items as long as they didn’t carry her name, especially since the products – valued by one analyst at $100 million — were already manufactured and being stored in warehouses.

In the Monday appeal, Macy’s claimed that Oing "erred in several significant respects." Previously, Oing had barred Penney from selling the disputed goods under a Martha Stewart label. His ruling on Friday denied a request by Macy’s to expand that ban to include products that would be branded "JCP Everyday.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Survey: Consumers loyal to brands that create social media experience

BY Katherine Boccaccio

New York — Survey results released Tuesday by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.

The experience includes interaction such as video/online gaming, social media and third-party expert information through blogs and articles.

"The general conclusion we can make from these findings is that … loyalty has become a two way street," said Nancy Smith, founder and CEO of Analytic Partners.

The survey also found that 66% of consumers are shopping online using mass market sites like Amazon and Walmart.com, and despite the ease of comparison price shopping, they feel loyal to the brands they buy (63%) on these sites. Consequently the determining factor for this lies within the reviews — 75% feel that the reviews they read online play a major role in the purchases they make.

Of those surveyed, female consumers (68%) are generally more loyal to brands than males (55%). Results also indicated that consumers living in the south are the most loyal to the brands they buy (67%), while those living on the west coast are the least loyal (56%).

While fair pricing and excellent customer service are top of mind for most consumers, the baby boomer generation (ages 49-67) care more than any other age demographic that brands should be transparent about how their products are made (80%).

"As e-commerce continues to grow in popularity, new methods for consumer interaction are becoming a must for brands that want to strengthen retention and loyalty efforts," said Smith. "Therefore it’s become increasingly important for brands to look at their data holistically to analyze and develop new ways to meet and exceed consumers’ expectations.”

The survey polled 1,000 respondents, and was conducted by Opinion Research Corp.

keyboard_arrow_downCOMMENTS

Leave a Reply

zindwager says:
Apr-17-2013 10:09 am

Well, it only shows that
Well, it only shows that social media has a great impact on what brands we buy. Small business can rely on advertising their product and services in this social streaming. SO if you want to promote your business venture even selling yourself, i mean applying for job. Then, social media can be the best way to earn such income. In fact, experts say it is important to have a picture attached to your professional LinkedIn profile. Even elderly, non-white or "plain" people, who want to avoid being stereotyped by those who view their profile, are better off with a picture than without, according to specialists. A LinkedIn profile is important to be aggressive in today's professional community. Use an emergency cash to help pay for your professional photo shoot.

zindwager says:
Apr-17-2013 10:09 am

Well, it only shows that social media has a great impact on what brands we buy. Small business can rely on advertising their product and services in this social streaming. SO if you want to promote your business venture even selling yourself, i mean applying for job. Then, social media can be the best way to earn such income. In fact, experts say it is important to have a picture attached to your professional LinkedIn profile. Even elderly, non-white or "plain" people, who want to avoid being stereotyped by those who view their profile, are better off with a picture than without, according to specialists. A LinkedIn profile is important to be aggressive in today's professional community. Use an emergency cash to help pay for your professional photo shoot.

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

Build-A-Bear Workshop to open 20-25 stores in 2013

BY Katherine Boccaccio

St. Louis — Build-A-Bear Workshop said Monday that it will open 20 to 25 stores in 2013, all under the newly introduced store design.

The retailer opened six stores under the new design in fall 2012, and said the success of the stores prompted an escalated rollout.

The first three stores to open in 2013 are at the Mall of Georgia in Atlanta on April 26; at Orland Square in Chicago on May 3; and at Northshore Mall in Peabody, Mass. on May 10.

The new store design is highly focused on technology, adding an interactive storefront enabled by Microsoft’s Kinect technology and interactive touch elements, along with a Love Me station that allows shoppers to customize bears on an interactive table, and a Hear Me station to add sound effects.

Other interactive elements include a Fluff Me station and a Name Me station.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...