Macy’s appoints a new chief stores officer, and a new CMO
Cincinnati — Macy’s Inc. announced that Peter Sachse, the company’s chief marketing officer and chairman of Macys.com, will succeed Ron Klein as chief stores officer, effective Feb. 13. Klein will retire from Macy’s effective March 31, after 36 years with the company.
Martine Reardon, executive VP marketing, will succeed Sachse as Macy’s chief marketing officer, effective Feb. 13.
In his role as chief stores officer, Sachse will be responsible for the nationwide portfolio of Macy’s stores, as well as the region and district stores organization and visual merchandising. He also will retain responsibility for the company’s omnichannel strategy, which brings together stores, online and mobile capabilities to serve customers whenever and wherever they want to shop. He will remain a member of the company’s executive committee.
Jeffrey Gennette, Macy’s chief merchandising officer, will assume additional responsibility for overseeing marketing and Macys.com.
Jeff Kantor, president merchandising of Macys.com, will become chairman of Macys.com, effective Feb. 13.
“These changes reflect the strength of our senior-level talent and the teamwork that drives our company’s key growth strategies – My Macy’s localization, omnichannel, and MAGIC Selling customer engagement. Our organization is deep and experienced, which facilitates our ability to crisply execute strategies and to move quickly to capitalize on new opportunities as they arise,” said Terry Lundgren, president and CEO, Macy’s.
Staples names former Borders CEO as executive VP
Framingham, Mass. — Staples announced the appointment of Mike Edwards to executive VP, U.S. retail merchandising. He previously served as president and CEO of Borders Group and had also served as the company’s chief merchant.
“Mike brings proven leadership, great knowledge and experience to Staples,” said Demos Parneros, president of U.S. retail for Staples. “Mike will drive innovative merchandising initiatives across our U.S. stores, enabling us to continue to meet the evolving needs of the millions of small businesses and consumers who rely on Staples as their trusted source for office solutions.”
CVS/pharmacy introduces Rx text alerts
Woonsocket, R.I. — CVS/pharmacy has introduced a program that allows pharmacy patients to receive immediate notification via text message when their prescription is ready to be picked up, the drugstore chain said.
Order Ready Text Messaging, which is available on nearly all mobile carriers, offers text alerts in English and Spanish. Customers interested in enrolling into Order Ready Text Messaging can do so by speaking to a pharmacy staff member or visiting CVS.com/text. Standard message rates apply.
The new offering complements the chain’s current mobile features, including the CVS/pharmacy mobile application, available for iPhone and Android phones, which has the ability to scan and order prescription refills to their local CVS/pharmacy (up to six prescriptions at once) by using the camera in their mobile devices and the CVS/pharmacy app.
"CVS/pharmacy’s new prescription Order Ready Text Messaging program allows for easy prescription pick-up by letting our patients know the moment the pharmacist has completed their order," said CVS/pharmacy senior VP and CMO Rob Price.