REAL ESTATE

Macy’s begins renovations at Ohio Valley Mall store

BY Michael Fickes

Chicago — The Macy’s store in the recently renovated Ohio Valley Mall in St. Clairsville, Ohio, has begun its first full-store renovation since opening in 1979. The single-level 100,000 sq. ft. store will receive new flooring, wall treatments, paint and additional accent lighting. In addition, the renovation will reconfigure the aisles to improve flow and sight lines. Macy’s will remain open throughout the renovation, which will finish up in time for the holiday season.

Ohio Valley mall is owned and managed in association with Cafaro affiliated companies.

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REAL ESTATE

RadioShack debuts new concept store in Manhattan

BY Dan Berthiaume

New York — RadioShack Corp. unveiled its new concept store, opening a location on the Upper West Side of Manhattan. The store showcases an updated brand logo and a number of features that will be part of a new generation of RadioShack stores that will be rolled out in locations throughout the United States and internationally over the next several months. The new concept is part of a wider initiative by new CEO Joseph C. Magnacca, who took the reins in February, to turn around the ailing chain.

The new store is designed to attract tech-hungry shoppers and to provide an environment that makes the buying experience fun. The new features include displays that highlight top-selling brands, interactive fixtures, in-store touch-screens, apps that explain product details, and expert “Texpert” staff.

"I am very excited about this store, which brings the essence of our new ‘RadioShack: Let’s Play’ branding to the heart of Manhattan, and I am also thrilled about the support and very positive reactions of our neighbors," said Magnacca. "Our goal at RadioShack is to make our iconic brand relevant to new segments of the consumer market, while reinforcing our commitment to the strong and loyal base of customers who have known RadioShack for many years."

RadioShack will open several different store prototypes in New York, New Jersey and Texas during the next several weeks. Store configurations will be locally customized and the retailer will use key learnings from the prototypes to guide future retrofits and remodeling of many of its 4,300 stores throughout the United States.

“We have pre-tested with consumer panels a number of the concepts that are rolling out in the 2268 Broadway (Manhattan) store, and we know that consumers are excited about them," Magnacca said. "But based on my nearly 30 years in retail I know that the proof of concept always comes when shoppers begin exploring the stores, and that the evolution of the shopping experience never ends. We will fine-tune the concepts people are seeing here today, and by making the experience a fun one for the consumer, with the right mix of products, placement and price, we expect be able to build the trajectory of RadioShack’s growth and profitability."

Click here to see photos.

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News

Belk gets ready to hit the catwalk

BY CSA STAFF

CHARLOTTE, N.C. — Belk is partnering with Project Runway’s 12th season to grow its brand.

The family-owned and operated department store will be sponsoring this season’s accessory wall, as well as a “Modern. Southern. Style.” design challenge that will feature a Belk executive as guest judge. This year’s winning designer will have the opportunity to design and sell an exclusive line at Belk.

"Project Runway will provide us the perfect opportunity to extend the Belk Brand," said president and CMO Kathryn Bufano. "As the authority on lifestyle and fashion in the South, we are looking forward to adding our perspective to the show. We enjoyed pulling together more than 200 items for Project Runway to use, and we look forward to seeing how the contestants utilize the Belk accessory wall for their runway looks."

"We’re very pleased to have Belk as our retail partner. The way they carefully curate their collection is a perfect fit for the show not only for our designers and the models on the runway but also for our fashion conscious viewers at home," says Project runway executive producer and The Weinstein Company’s president of television, Meryl Poster.

During the season, Belk will feature the show at belk.com/projectrunway with information about accessories seen on the show, video clips and featured products based on the winning designs. Belk will also sponsor Facebook-based sweepstakes.

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