STORE SPACES

Macy’s to build new fulfillment center to support online growth

BY CSA STAFF

Cincinnati -Macy’s announced it plans to build a major new fulfillment center near Martinsburg in Berkeley County, W.V., to support the continued growth of its online business. The site is located about 80 miles northwest of Washington, D.C.

Construction on the 1.3 million-square-foot facility is expected to begin in spring 2011, with operations beginning in April 2012 and order shipments beginning in summer 2012.

“In the first 10 months of fiscal 2010, our online sales were up by about 29 percent compared with the same period last year. This is on top of growth of about 20 percent in 2009,” said Terry J. Lundgren, chairman, president and CEO of Macy’s. “The new Martinsburg fulfillment center will represent a significant expansion of our online capacity, and will be used in particular to prepare and ship orders to macys.com customers in Northeast and Middle Atlantic states. This center will include the very latest material handling equipment and warehouse management systems so we can fill orders quickly and efficiently.”

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Crate & Barrel signs on with shopkick for mobile rewards

BY CSA STAFF

New York -Crate and Barrel has joined shopkick, allowing it to deliver location-based shopping rewards simply for visiting stores. By early 2011, rewards will be delivered at all U.S. Crate and Barrel stores.

Crate and Barrel is the first shopkick retail partner who signed on for nationwide rollout of the program right from the beginning. This Saturday, December 18, in time for holiday shopping, Crate and Barrel shoppers can start earning rewards and offers at all Crate and Barrel stores in the greater Chicago and New York metropolitan areas, simply by walking in with the shopkick app on their smartphones.

Within weeks, shopkick will be live in all Crate and Barrel locations nationwide, with complete rollout expected by February 2011.

"shopkick starts a dialogue with our shoppers right when they walk in, turning our stores into interactive worlds,m " said Sascha Bopp, COO of Crate and Barrel. "We can now reward our customers just for coming to see us, and are excited to explore additional ways to interact with them on their smartphones through the shopkick app."

The shopkick app detects a shopkick Signal, emitted from a patent-pending device, located in each participating store, to deliver rewards called "kickbucks" to each user. kickbucks can be collected at all partner stores and redeemed for in-store gift card rewards or discounts at top retail stores, or song downloads, or movie tickets and hotel vouchers, Facebook Credits to play games online, donations to 30 different causes and charities and more. And, because the detection occurs on the user’s mobile device, the privacy of presence information is completely under the user’s control.

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Online holiday spending nears $22 billion mark

BY CSA STAFF

Reston, Va. -comScore reported holiday season retail e-commerce spending for the first 40 days of the November – December 2010 holiday season at more than $21.95 billion, up 12% versus the corresponding days last year. The most recent week (week ending Dec. 10) reached $5.15 billion in spending, an increase of 11% versus the corresponding week last year, as two individual days each surpassed $900 million.

"Growth rates during the most recent week settled in at around 11%, which is consistent with our forecasted spending growth rate for the holiday season," said comScore chairman Gian Fulgoni.

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