MARKETING/SOCIAL MEDIA

Macy’s considers outlet business

BY CSA STAFF

Cincinnati Macy’s is evaluating the potential opportunities of an outlet-store business, Terry Lundgren, Macy’s CEO announced following the chain’s annual meeting in New York City on Friday.

Realizing that the remainder of 2009 will be highly competitive and shoppers will remain price sensitive, the chain is eager to capture the large customer base that searches for the value and quality found at outlet malls.

“The idea is on paper but we have nothing to announce,” he said. “There is an outlet customer who shops those outlets. It’s an opportunity for us.”

While the company explores the opportunity, the chain continues to pursue its consumer-centric strategy through its My Macy’s initiative. The program focuses on localized inventory assortments, driven by collaboration between managers and suppliers who analyze shopper trends and demand. The program has already been rolled out to 69 divisions.

“Our My Macy’s started showing results by the fourth quarter of 2008 — earlier than we anticipated,” Lundgren said.

Approximately 1,600 managers visit stores in their district at least once every two weeks to stay abreast of each location’s color, size and style trends.

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Target expands electronics, video game department

BY CSA STAFF

Minneapolis Target is reinventing the consumer electronics and video game department across stores nationwide, with a new open layout. The full-chain rollout began in April, and the majority of Target stores will have the new electronics layout completed by June.

As part of the transformation, the video game section is being expanded by 30% revealing a large, open, guest-friendly format that will include new product-accessible fixtures organized by platform and game genres. In addition, a majority of stores will be further enhanced with video game learning centers and trial stations.

“Target is committed to creating an intuitive and easy shopping experience for our guests,” said Mark Schindele, senior VP Target. “The electronics and video game reinvention was designed with the wants and needs of our guests as our top priority. They’ve asked for additional product diversity and better access to games and information, and our new layout offers them just that.”

In addition to an expanded video game footprint, Target is making improvements and additions in the TV, camera and camcorder sections of the electronics department that will add to and enhance its current product offerings while making the selection process even easier.

An improved TV wall will offer a more realistic in-home presentation and a better way for guests to compare picture quality across brands, the company said. Clear signage highlighting product features is being integrated within the overall display, and key accessories can be found at the base of the TV wall so that guests can easily find everything they need to enjoy their new purchase.

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Target improves checkout experience for visually impaired

BY CSA STAFF

Minneapolis, Minn. Target has teamed up with The American Foundation for the Blind, American Council of the Blind and California Council of the Blind to improve the checkout experience of guests with visual impairments and ensure their privacy.

Target announced that it will add tactile keypads to point of sale devices at all Target stores. This improvement allows shoppers who have visual impairments or difficulty reading information on a touch screen to privately and independently enter their personal identification number (PIN), protecting their financial privacy.

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