ECOMMERCE

Macy’s expanding mobile technology capabilities

BY CSA STAFF

New York City Macy’s said Tuesday it has adopted new mobile technologies that will allow the department store retailer’s customers to connect to Macy’s and Bloomingdale’s stores and online sites.

With Macy’s new comprehensive mobile strategy, both Macy’s and Bloomingdale’s shoppers can use Internet-capable mobile devices to visit Macys.com and Bloomingdales.com, where they will now see larger and clearer images and click-through buttons so using the sites are faster and easier.

Macy’s said the technology detects the type of mobile device a shopper is using and customizes the presentation of Macys.com and Bloomingdales.com to that customer.

Macy’s has launched an upgraded iShop application for iPhone. The new app loads faster, can be navigated more easily and integrates in real-time with Macys.com to provide an improved mobile shopping experience.

Also, Macy’s has begun piloting the use of shop kick — a new location-based shopping app — at about 150 stores in the New York; Los Angeles; San Francisco; and Chicago markets. By downloading shopkick free from the iPhone App Store, Macy’s customers earn reward points as well as receive special offers.

“For our company, mobile is a way to make shopping more convenient and it helps build strong relationships with customers of our stores and online sites,” said Peter Sachse, Macy’s chief marketing officer and chairman of Macys.com. “We are seeing an increasing proportion of our online site traffic coming from mobile devices and we expect that proportion will grow rapidly as we develop and adopt new technology to embrace our mobile customer.”

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Sears looks to re-brand image with women

BY CSA STAFF

HOFFMAN ESTATES, Ill. Sears announced that it has launched “The Many Sides of Me” campaign in order to re-engage women in the Sears brand.

“We have executed against a range of initiatives tied to our strategic pillars that have improved our relevance to customers, including engaging them on a personal level,” said Scott Freidheim, EVP operating and support businesses for Sears Holdings. “With this launch, we’re on a path to ‘Feminize, Energize and Digitize’ the Sears soft side brand positioning.”

 

 

As an extension of “The Many Sides of Me” print campaign in key September fashion issues, the brand is also collaborating with leading titles Vogue and Lucky and will be featured on their digital shopping platforms, the company reported. The collaboration will enable customers to shop and buy Sears Fall fashion merchandise on the Vogue Stylist and Lucky at Your Service apps for the Apple iPhone.

Additionally, as part of the ongoing Sears brand strategy of developing personal digital relationships with customers, the campaign features a new digital destination to engage women in the multi-channel “The Many Sides of Me” experience.  At TheManySidesOfMe.com, customers can browse the collection, as well as participate in a digital contest that invites women to share their multi-faceted lives and how they make their personal, versatile style work.

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Whole Foods launches color-coded seafood rating system

BY CSA STAFF

AUSTIN, Texas Whole Foods Market announced that it has launched the first in-store color-coded sustainability-rating program for wild-caught seafood and commits to phasing out all red-rated species by Earth Day 2013.

The company worked with Blue Ocean and Monterey Bay Aquarium to develop an easy-to-follow system to help customers choose sustainable seafood. Species given green ratings are considered relatively abundant and caught in environmentally-friendly ways; those with yellow ratings are considered good alternatives, though some concerns exist with the species’ status or catch methods; red or “avoid” means that for now, the species is suffering from overfishing, or that current fishing methods harm other marine life or habitats.

“At the end of the day, it’s a team effort. Our customers, buyers, fishermen, and fishery managers can all make smart decisions that move us in the direction of greater sustainability. The new color-coded rating system is a transparent way to provide sustainability status information. This new program, along with our promise to phase out red-rated species, deepens our commitment to having fully sustainable seafood departments,” said Carrie Brownstein, Whole Foods Market seafood quality standards coordinator. 

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