STORE SPACES

Macy’s Herald Square renovation debuts Herald Square Café

BY Staff Writer

New York — As part of its landmark, multi-year, $400 million dollar renovation of Macy’s Herald Square, the department store retailer debuts the Herald Square Café this week.

Located on the second floor with the shoe department, the 1,434-sq.-ft., 45,-seat café will serve Starbucks coffees, chocolates and high-end champagnes.

According to Patti Lee, district VP, general manager for Macy’s Herald Square, “Our goal in developing The World’s Largest Shoe Floor was to create the ultimate shoe shopping experience for the Macy’s customer. The Herald Square Café plays an integral role in this vision, elevating the shopping experience and resulting in a virtual wonderland of indulgence for our customers with amenities never before offered in the same setting.”

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OPERATIONS

Toys ‘R’ Us debuts free layaway for the holidays

BY Staff Writer

Wayne, N.J. — Toys “R” Us said Tuesday that it will waive upfront service fees for its holiday layaway program, kicking off immediately and running through Oct. 31.

The retailer will also remove its minimum purchase requirement, and customers have until Dec. 16 to pick up orders.

Year-round layaway programs will continue, but will have the customary $5 service fee attached.

“Providing our customers flexible payment terms, without requiring an upfront service fee, is our most attractive layaway offer yet,” said Troy Rice, executive VP stores and services.

Toys “R” Us’ layaway program calls for a 20% down-payment at time of order.

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OPERATIONS

Eastern Mountain partners with Smart Button for customer rewards program

BY Staff Writer

Peterborough, N.H. — Eastern Mountain Sports said Tuesday it has launched its first customer rewards program; effective Sept. 1, the outdoor retailer debuted the EMS Rewards which allows customers to earn points on purchases.

Using the Smart Button loyalty platform, the paperless EMS Rewards program has no key fobs or cards to carry. Customers can create accounts at any retail store and online at Rewards.EMS.com. There are no limits to the number of points a customer can earn during each six-month period; rewards will be totaled in March and September, and customers will be notified via email when their rewards certificates are eligible to be claimed or redeemed.

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