STORE SPACES

Macy’s Herald Square’s unveils revamped beauty department

BY Marianne Wilson

New York — Macy’s Herald Square store has taken the wraps off a dramatic makeover of its beauty and fragrances department. Re-fashioned within a brand-new 24,000-sq.-ft. space, the new department includes brand new counters, shops and bars for brows, blow-outs and nails.

“Beauty is always one of the most dynamic businesses and departments at Macy’s Herald Square,” said Muriel Gonzalez, executive VP/general merchandise manager for cosmetics, fragrances and shoes. “With the renovation of our flagship store, we were able to completely re-imagine the space devoted to all things beauty, allowing us to bring in luxury brands such as Dolce & Gabbana, Hermes, La Mer, Laura Mercier, Jo Malone London and Tom Ford, and for the first time, layer in salon services for nails, brows and hair all in one location.”

Redesigned with new architectural accents and structural elements, the department is framed by two sets of sweeping marble staircases along both the 34th and 35th Street sides of the store. And for the first time, show windows along 34th Street have been opened to provide vistas from the street into the store.

The interior space, which has a modern design aesthetics and a sleek, modern sensibility, includes a new Kiehl’s shop complete with its signature motorcycle display and an outpost for Blow, the New York Blow Dry Bar Express, and a Benefit’s Brow Bar.

Women’s fragrances complete the makeover with a move to its new location on the 35th Street side of the Broadway building. The Fragrance Bar is framed by a 7-ft. by 10-ft. LED screen featuring the latest launches from the world of fragrances.

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STORE SPACES

Disney to open Cinderella-inspired Bibbidi Bobbidi Boutique at Harrods

BY Marianne Wilson

London — Disney U.K. is teaming up with Harrods to open a Cinderella-inspired "Bibbidi Bobbidi Boutique" at the world famous department store, marking the first time that a Disney Parks and Resorts concept has been recreated in the United Kingdom. The boutique will be the centerpiece of partnership between Disney and Harrods that also includes a dedicated Disney Store, which opened on Nov. 1. .

The Bibbidi Bobbidi Boutique, which will open Nov. 25, has been reimagined for Harrods, with the help of Walt Disney Imagineering,to create the ultimate immersive storytelling experience for children aged 3-12. The boutique is set in a fairytale castle enclosed within Harrods. Children are met by their very own Fairy Godmother-in-Training to learn the qualities needed to become Princesses or Knights and take a royal oath while enjoying the ultimate fantasy makeover.

“The Boutique lets children step in to the world of classic Disney characters, celebrate the qualities like kindness and bravery that make them true heroes and heroines, and be transformed as Cinderella was in the famous Fairy Godmother scene from the movie,” said Anna Hill, VP, The Walt Disney Company, U.K. and Ireland. “We hope the experience will create memories that families can enjoy for a lifetime.”

Building on the success of last year’s pop-up shop, the partnership also includes the launch of a dedicated Disney Store at Harrods, which opened Nov. 1, offering shoppers exclusive themed products in a magical Disney-themed environment that includes a themed café.

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Another first for Starbucks: Store on a train

BY Marianne Wilson

New York — Starbucks Coffee Company and Swiss Federal Railways (SBB) on Thursday unveiled the first-ever Starbucks store on a train. The store’s maiden voyage will take place on the train line running from Geneva Airport to St. Gallen in Switzerland on Nov. 21 at 6:36 a.m.

The design of the unusual store is contemporary and focused on comfort, yet at the same time functional, with a color scheme inspired by coffee. The exterior of the sleek red and white car is branded with Starbucks siren logo on both sides including ‘Starbucks’ text.

White icons representing menu items including beverages and muffins, as well as the Fairtrade symbol and an image of Starbucks espresso machines were created and placed on the windows to highlight the offering inside the train car.

Inside, the experience on the car is split between two levels and features a warm and welcoming color palette inspired by the shades and tints associated with coffee, from dark roasted brown beans to snowy white steamed milk. The two levels provide seating for a total of 50 people.

On the entry level, the baristas will serve passengers from behind a curved wooden bar that also features a small pastry case. There is a standing bar provided for customers to enjoy their drinks.

The upstairs boasts a uniquely designed lounge area, with an intimate feel. It offers travelers a relaxing area to enjoy their favorite Starbucks beverages. The materials used to create the experience include distinctive beige-colored leather, moveable club chairs and wooden community tables.

To add Swiss-inspired details, special dials resembling watch faces were crafted and built into all of the upstairs tables. Each has a number on it which is also used to support table service, so customers can order from their seats and have drinks delivered.

“It was an incredible and rewarding challenge to design our first ever Starbucks store on a train. We had to combine functionality and beautiful design, whilst taking into account a variety of factors such as constant movement of the train, space limitation and stringent safety regulations,” said Liz Muller, director of concept design for Starbucks.

Muller added that the venue is one of the smallest espresso bars and stores the company has ever designed and is a result of a unique collaboration of experts, including local designers and engineers from SBB.

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T.Platt says:
Nov-15-2013 02:54 pm

Kudos Starbucks!! lever up when Adam Brotman seeds Java Dreams for train riders everywhere, via #CEM http://amex.co/13rIN5K

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