MARKETING/SOCIAL MEDIA

Macy’s Hires Consumer Insight Firm

BY CSA STAFF

Cincinnati Macy’s, Inc. has entered into a multi-year partnership with dunnhumbyUSA, a consumer insight firm. Macy’s will be dunnhumbyUSA’s exclusive client in the department store category.

Under the agreement, the firm will analyze Macy’s customer sales data, develop customer segmentation models, and work with the Macy’s organization to apply the learnings.

“Our intention is to leverage knowledge of customer segments to drive same-store sales, profitability, customer loyalty and, ultimately, shareholder value,i said Terry J. Lundgren, Macy’s, Inc. chairman, president and chief executive. “For Macy’s to continue to build a sustainable competitive advantage, we need to fully understand our customers and mold our offering to satisfy each customer’s specific needs.”

dunnhumby USA, a joint venture between London-based dunnhumby (which is majority owned by Tesco) and U.S. retailer The Kroger Co., will analyze the data from 850 Macy’s department stores. The company provides similar services to other U.S. retailers, including Kroger and The Home Depot. 

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Linens ‘N Things earns vendor support

BY CSA STAFF

CLIFTON, N.J. Linens ‘N Things announced that it has obtained the support of many key vendors for its Trade Vendor Payment Program, approved by the United States Bankruptcy Court for the District of Delaware last month.

Springs Global US, the Yankee Candle Company, Croscill Home Fashions, and M. Block & Sons, four major suppliers of merchandise to the company, have now agreed to participate in the Trade Credit Program, which provides letters of credit of up to $100 million. The company has agreed to limit participation in the Vendor Program to $100 million. To date, over 40 vendors have signed up for the Vendor Program.

We are very appreciative of the widespread support shown by our vendors as we progress with our restructuring and head into the busy fall shopping season, said Michael Gries, chief restructuring officer and interim ceo. The Trade Vendor Payment Program is critical to maintaining positive relationships with the trade community, as we provide our customers with the wide assortment and depth of quality merchandise they expect from Linens ‘N Things. 

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Jones promotes Friedman to ceo, company-owned footwear and apparel

BY CSA STAFF

NEW YORK Jones Apparel Group announced that Jay Friedman has been promoted to ceo of company-owned retail footwear and apparel. Friedman, who previously served as president of company-owned retail footwear and apparel, will continue to report to Andrew Cohen, ceo of footwear, accessories and retail.

Cohen said, “Under Jay’s leadership, the team has implemented a number of initiatives to improve the performance of the retail chain, including enhancing merchandise assortments throughout our stores and remodeling and refreshing our store environments to enhance the consumer’s overall shopping experience. I congratulate him on this well-deserved promotion.”

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