STORE SPACES

Macy’s increasing its use of LEDs and solar power, will switch to eco-friendly hangers

BY CSA STAFF

Cincinnati — Macy’s announced a series of initiatives to become a more sustainable company. The retailer will increase its use of energy-saving LEDs and solar power. It will also switch to eco -friendly hangers, and become the first major department store to pilot the use of self-serve electric vehicle (EV) charging stations

In 2011, Macy’s plans to install about 280,000 LEDs in about 200 stores nationwide. This is in addition to more than 130,000 LEDs installed in 95 Macy’s stores in 2010, cutting energy consumption by up to 73%.

The company will also increase the number of solar power systems hosted on its stores and facilities, starting with the deployment in May of a 3.5-megawatt, high-efficiency solar power system on the roof of its online fulfillment center in Goodyear, Ariz. Developed in partnership with SunPower, it will be one of the largest rooftop solar power systems in the United States.

By year-end, Macy’s is planning to add new solar power systems to the roofs of nine additional Macy’s stores, as well as to the roof of a distribution center. The company expects to end 2011 with 49 solar power systems hosted on the roofs of its stores, fulfillment and distribution centers.

Starting in the fall, Macy’s plans to use matte black hangers for most apparel merchandise, replacing the clear hangers that have been the industry standard for several decades. According to the company, which uses nearly 300 million hangers, the new hangers can be manufactured using recycled plastic materials, saving on the new petroleum-based resins used to make clear hangers. Macy’s start asking its apparel vendors to begin shipping merchandise on black hangers in fall 2011, with the transition expected to be complete in spring 2012.

"Our company has embraced the principles of sustainability, and we continue to take actions that are tangible, measurable and meaningful in reducing our use of scarce resources and improving the efficiency of our business in serving customer needs," said Tom Cole, Macy’s chief administrative officer. "We have made significant progress over the past several years, and we continue to move forward with new ideas in 2011 and beyond."

In other green initiatives:

  • In partnership with ECOtality, Macy’s plans to install two electric vehicle charging stations this fall outside each of six Macy’s stores in the San Diego area.
  • By the end of 2011, Macy’s will have eliminated the use of all foam packaging (cups, bowls, plates and to-go containers) at its in-store restaurants nationwide. Foam has been replaced by paper or plastic containers that are made from renewable resources and/or are recyclable. The company used more than 2.7 million foam containers as recently as 2009. That number was reduced by about 50% in 2010 and will be further reduced to zero by the end of 2011.
  • The company also announced that it has become a Recyclebank Rewards Partner, allowing customers across America to earn special discounts at Macy’s when they increase household recycling, reduce household energy usage and practice green lifestyles.

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STORE SPACES

Rue21 taps PlayNetwork for customized programming

BY CSA STAFF

Redmond, Wash. — Apparel retailer Rue21 has selected PlayNetwork to produce and program in-store music and messaging for 672 Rue21 retail sites in 44 states.

The rue21 stores will be the first to feature PlayNetwork’s new MC550 media player, which which enables businesses to securely deliver immersive entertainment programming featuring music, video, digital signage and branded messaging content.

“The MC550 will allow us to continually enhance our in-store branding alongside the newest fashion trends, and supports our future power media initiatives in the 110 stores we’re planning to open in the coming year,” said Dione O’Dell, director of marketing at Rue21. “This ‘up-to-date’, current stream of music complements our speed-to-market merchandise strategy providing customers with a consistent shopping experience.”

Through a customized media program from PlayNetwork, driven by the user-friendly MC550 platform, Rue21 can build brand affinity through customizable or automatic dayparting and rich mixes of music, messaging and seasonal promotions.

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Starbucks up green energy, cuts water use, pilots new EMS

BY CSA STAFF

Seattle — Starbucks Coffee Co. met its 2010 goal of purchasing renewable energy equivalent to half of the electricity used in its North American company-owned stores, the company reported in its tenth annual "Global Responsibility Report." The report details Starbucks’ fiscal 2010 performance in environmental stewardship, ethical sourcing and community involvement.

Starbucks, which purchased 58% of renewable energy in 2010, has been named by the U.S. Environmental Protection Agency as the fourth-largest purchaser of renewable energy in the United States. The company is raising its sights with a new goal to make 100% of the electricity used in global company-owned stores renewable energy equivalent by 2015.

As noted in the report, Starbucks did not achieve its goal to reduce energy consumption by 25% in company-owned stores by 2010. The company has pushed out the 25% reduction goal to 2015.

Starbucks said it piloted a new energy management system in 2010 in 10 U.S. stores, which validated its potential to reduce energy consumption through remote monitoring and control of heating, ventilation and air conditioning equipment. The company will expand the pilot program in 2011 to confirm its findings across a larger portfolio of stores.

Starbucks said it made meaningful improvements in 2010 toward reaching its goals related to recycling, water conservation, and green building. It said is currently on track to reach goals such key areas as:

  • Water conservation: Reduced water consumption by 21.6% over 2008 levels, nearing its stated goal of a 25% reduction by 2015.
  • LEED-certified stores: Completed pilot phase for the U.S. Green Building Council’s LEED Volume Certification pilot program. It is the company’s goal to build all new, company-owned stores to achieve LEED certification beginning in December 2010.
  • Recyclable cup solution: Making progress to develop comprehensive recycling solutions for its paper and plastic cups by 2012 by testing recyclability of cups in a New York pilot.

To read the report, go to starbucks.com/2010report.

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J.Watson says:
Jun-11-2013 01:15 pm

I think with the speed with which starbucks are moving they will be a giant in energy production in US. They are making a steady growth towards what is there main goal and it looks they will achieve it. Lynnwood Air Conditioning

J.Watson says:
Jun-11-2013 01:15 pm

I think with the speed with which starbucks are moving they will be a giant in energy production in US. They are making a steady growth towards what is there main goal and it looks they will achieve it. Lynnwood Air Conditioning

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