Macy’s to install Philips EnduraLED lamps in nationwide retrofit
Somerset, N.J. — Philips Lighting Wednesday announced that Macy’s has selected its custom-designed Philips EnduraLED solid-state LED lamp as part of the nationwide program to retrofit 117,000 halogen-based accent lighting in 86 of its U.S. stores.
The lamp featured in the Macy’s retrofit is the EnduraLED PAR38 SP15, which uses just 13 watts and replaces the 47-watt halogen bulbs the retailer currently uses. The EnduraLED has also been approved for the retailer’s long term retrofit plans, which are part of Macy’s comprehensive program of sustainability and environmental stewardship.
Macy’s is the first department store to implement the use of LED accent lighting on a wide scale. The new EnduraLED PAR38 SP15 lamp gives Macy’s a sustainable, effective lighting solution that provides both aesthetics and significant energy savings.
The new lamp also gives Macy’s a custom beam angle that gives the retailer more control in accenting merchandise, as well as an optimal color temperature that brings out tones and characteristics of goods, giving consumers a truer sense of a product’s quality and attributes.
ShopperTrak reports 2.3% rise in year-over-year sales
Chicago — Year-over-year GAFO retail sales increased a slight 2.3% or the week ending Dec. 4, according to ShopperTrak’s National Retail Sales Estimate (NRSE), while the company’s Retail Traffic Index (SRTI) reported foot traffic remained flat for the same period.
Annually in the week following the strong Black Friday weekend ($20.5 billion spent, 2.8% traffic increase), retailers experience a bit of a lull as consumers recover from the three-day spending frenzy and wait for the next big deal throughout the season. Because of this, ShopperTrak is reporting that even a minimal sales increase should be seen as positive.
“Our data shows that typically consumers have a bit of a shopping hangover following Black Friday weekend, which continues until a couple of weeks before Christmas as both deal-driven and procrastinating shoppers really bookend the holiday season,” said Bill Martin, founder of ShopperTrak. “So while last week’s sales increase was moderate, this is still relatively good news for retailers as it shows there may still be some dollars in the trough following a November where consumers spent throughout the month responding to early holiday sales.”
In analyzing traffic performance, ShopperTrak says the flat comparison versus last year is in line with what the company monitored over Black Friday weekend and highlights today’s economical consumer.
The NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department’s GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak proprietary industry intelligence on shopper movement and sales statistics.
The ShopperTrak Retail Traffic Index measures traffic across five separate retail segments including total U.S. retailing.
ComScore reports online holiday spending surpasses $17.5 billion
New York City — More than $17.5 billion has been spent online for the November-December 2010 holiday season to donate , marking a 12% increase versus the corresponding days last year, comScore reported on Wednesday.
The most recent week saw four individual days eclipse $800 million in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.028 billion. Nov. 30 reached $911 million, making it the third heaviest online spending day on record, with Wednesday ($868 million) and Thursday ($850 million) also reaching high levels, although growth rates for the season subsided in the latter half of the week and through the weekend.