MARKETING/SOCIAL MEDIA

Macy’s to launch online fashion competition show

BY Marianne Wilson

New York — Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series, to be called “The Next Style Star.” The program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City.

The 10-episode series will be hosted by TV personality, fashion expert and makeup artist Jeannie Mai. It will debut April 3 on Maker’s fashion and beauty network, The Platform, and also on Macys.com/stylestar. New episodes will go live every Thursday at 1 p.m. EST, following the April 3 debut.

“With an ongoing focus on the Millennial customer, Macy’s is passionate about creating innovative partnerships that will result in fresh, entertaining and useful content for our customers,” said Martine Reardon, Macy’s chief marketing officer. “Maker Studios is known for producing inventive video that appeals to the artful and sharp-witted tastes of this generation, and by joining forces to create ‘The Next Style Star,’ we can showcase the best of what both brands have to offer.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
STORE SPACES

Online retailer BaubleBar sets up shop in Nordstrom

BY Marianne Wilson

New York — Online jewelry retailer BaubleBar on Monday opened 35 pop-up shops in select Nordstrom locations. The ‘Nordstrom Loves BaubleBar’ pop-up features new and exclusive items from brand, with the collection priced between $24 and $68.

In-store displays in the shops will encourage customers to mix and match items to create a signature look, showcasing pre-curated style vignettes for inspiration. Additionally, BaubleBar will create fashion and how-to editorial content for Nordstrom.com with style tips teaching how to become an expert BaubleBar mixologist.

This is not BaubleBar’s first foray into the brick-and-mortar space. Founded in 2011, the company has previously tested various physical concepts, including a store in Manhattan.

In a statement, BaubleBar said: “Nordstrom and BaubleBar’s shared customer-first philosophies make for a natural partnership as both brands aim to deliver the best possible customer experience and are constantly evolving how to best serve customers.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Macy’s promotes head merchant to president

BY Marianne Wilson

New York — Macy’s on Monday announced that chief merchandising officer Jeffrey Gennette has been named president of corporation, effectively immediately. Gennette, 52, has been Macy’s chief merchant since 2009.

Gennette will retain day-to-day responsibility for Macy’s merchandising functions, and will oversee marketing and macys.com. In addition, he assumes responsibility for Macy’s Private Brands organization.

“As our president, with the additional responsibility for Macy’s private brands, Gennette will have a total view of Macy’s merchandise assortment and marketing strategy – both in stores and online – consistent with our omnichannel vision,” said Terry J. Lundgren, Macy’s chairman and CEO. “Our exclusive private brands, which have provided a powerful competitive advantage for Macy’s, will continue to play a vitally important role in delivering fashion, quality and value to our customers.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...