OPERATIONS

Macy’s is launch partner for Apple’s new streaming music service, iTunes Radio

BY Marianne Wilson

New York — Macy’s announced that it is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes Radio. In line with the retailer’s omnichannel strategy, Macy’s said the new service will allow it to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

“We are really excited about the unique opportunities available with iAd on iTunes Radio, because it allows us to customize an experience across multiple screens with digital, video and audio content,” said Martine Reardon, Macy’s chief marketing officer. “iAd on iTunes radio will help us deliver fashion, value and entertainment to our customers on the devices they use at home and on the go.”

In addition to the campaigns promoted on iTunes Radio, Macy’s will continue to deliver special offers and in-store savings to customers through its app for iPhone and iPod Touch.

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Progresso has new soup for you

BY CSA STAFF

Progresso Soup has introduced some new varieties of ready-to-eat soups to its product lineup, including in its Progresso Light and Progresso Heart Healthy lines.

Joining the Progresso Light line are Light Chicken Corn Chowder and Chicken and Cheese Enchilada.

Three new soups will join the Rich and Hearty line: Tomato Florentine with Italian Sausage, Lentil and Andouille Sausage, and Creamy Alfredo with Penne and Chicken.

The new line of Heart Healthy soups contains 120 calories or less per serving and will feature the following flavors: Southwest Style Black Bean & Vegetable, Creamy Tomato with Basil, Homestyle Vegetable Beef, Savory Garden Vegetable, Italian-Style Wedding with Meatballs, Hearty Minestrone, Savory Chicken & Wild Rice, Creole Style Chicken Gumbo, Roasted Chicken Noodle and Tomato with Parmesan.

All Progresso soups are available nationally and have a suggested retail price of $2.69 per 1 LB 2.5 oz-can.

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OPERATIONS

Study: Marketers to start holiday campaigns early

BY Marianne Wilson

Costa Mesa, Calif. – Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.

In addition, the study shows that the first 15 days of November are the most popular time to launch a holiday-themed campaign.

Other results include:

  • Overall 69% of the marketers stated they started planning holiday campaigns by August.
  • Eighty-three percent of marketers said they plan on running coordinated, cross-channel marketing campaigns during the holiday season, with 55% stating they will be coordinating marketing campaigns across four or more channels.
  • According to the survey results, the top three marketing channels that will be used this holiday season are online display (59%), email (55%) and print (46%). Search (30%) and mobile (24%) are the next top two channels that round out the top five.
  • Free shipping offers ranked as the top promotional tactic that marketers will integrate into their customers’ holiday shopping experience this year. Thirty-nine percent of marketers surveyed will use free shipping, followed by deal of the day offers (28%) and e-coupons (21%).
  • Almost half (49%) of respondents answered that they plan on integrating social sharing tools from their website. Social advertising 45% and product promotions (36%) rounded out the top three.
  • Marketers didn’t rank mobile marketing as a top priority, but many said they will be using mobile tactics during the holiday season.
  • Developing mobile-optimized websites was ranked as the top activity by 43% of respondents, followed by creating mobile-optimized email (37%) and using mobile advertising (31%).
  • Geo-location promotions will be used by 15% of marketers surveyed this season.

“Retailers have been extending the shopping seasons with promotions, post-recession, so it’s not surprising to see that nearly half of all marketers stated the would launch a holiday campaign before Halloween,” said Bill Tancer, GM of global research, Experian Marketing Services. “This year’s Back to School season started in early July as a big promotional month versus last year. Our consumer confidence data shows it as the highest it’s been since the recession, so we expect the early promotion trend to carry over into the holiday season with Black Friday deals being offered even earlier than last year.”

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