Macy’s launches tech pilots at namesake and Bloomingdale’s stores
Cincinnati — Macy’s said Tuesday it is piloting or launching a series of tech innovations designed to engage customers and drive sales.
Among the announced programs are free WiFi service in Macy’s and Bloomingdale’s stores to enable customer use of smartphone apps and in-store tablet shopping. The service, accessible by the end of October, will be activated in 230 Macy’s and nine Bloomingdale’s stores, as well as in the junior’s and young men’s departments of another 79 Macy’s stores.
Live chat is being added to Macy’s and Bloomingdale’s web sites to allow service representatives to interact with customers in real time. And computer tablets and hand-held devices will be rolled out in-store, allowing customer service personnel to research products, conduct demos, and check inventory.
The retailer also announced that it will begin testing a new cosmetics concept, Beauty Spot, that allows customers to search and select products from a custom-designed kiosk on the selling floor. A dedicated concierge will process credit card transactions using a hand-held mobile device. Four stores are slated for the test, located in New Jersey, Texas and Virginia.
And in other technology-related news, Macys.com has launched a new denim fit finder for women, and Macy’s and Bloomingdale’s stores have begun to replace signature pads at all 50,000 POS terminals with new customer response units developed by Verifone. The rollout will be completed by fall 2012.
“As we build our culture of growth at Macy’s, it is important that we develop and test new ideas so we can learn and continue to improve,” said Terry J. Lundgren, Macy’s chairman, president and CEO. “In particular, we are using technology in our stores to mirror the online shopping experience, and adding functionality and content online to provide customers with additional assistance in product selection.”
Lineup of 20 new-to-market retailers to debut at City Creek Center
Salt Lake City — Bloomfield Hills, Mich.-based shopping center owner Taubman Centers announced Tuesday the first 20 retailers – all new to the market and most new to Utah – coming to City Creek Center, the 700,000-sq.-ft. retail component of mixed-used development City Creek in downtown Salt Lake City.
Along with anchors Macy’s and Nordstrom, the shopping center will feature approximately 80 stores and restaurants, including many nationally recognized names making their Utah debut, such as Coach, Brooks Brothers and Tiffany & Co. Also making market debuts will be 77kids by american eagle, BCBGMAXAZRIA, Bose, Australian brand Cotton On, The Limited,L’Occitane, Love Culture, Lush Fresh Handmade Cosmetics, Michael Kors, N3L Optics, Pandora, Papyrus, tech retailer Porsche Design, Swarovski, Texas de Brazil Churrascaria, Tumi and Yankee Candle Co.
City Creek Center opens March 22, 2012, and features a unique shopping environment with a retractable roof, a creek winding through the property, a pedestrian skybridge and more.
BJ’s opens new wholesale club in Massachusetts
Northborough, Mass. — BJ’s Wholesale Club said Tuesday it has opened its newest Massachusetts Club location at Northborough Crossing 6102 Shops Way in Northborough, Mass.
The 120,000-sq-ft. store replaces a 23-year-old BJ’s Wholesale Club nearby and adds services such as a gas station, full-service delicatessen, enhanced tire center and integrated liquor shop.