OPERATIONS

Macy’s new green initiatives include greater use of LEDs

BY Marianne Wilson

Cincinnati — Macy’s reported a series of new initiatives in its multi-year strategic program to enhance environmental sustainability, including a plan to begin replacing fluorescent fixtures in its store with LEDs.

The new initiatives are consistent with the company’s sustainability principles first adopted in 2008 and implemented with increasing intensity over the past six years. Results through 2013 include a 38% reduction in the company’s electricity usage (since 2002), and a 95% adoption rate of recycled or certified paper used in the company’s marketing materials.

New and enhanced elements of sustainability at Macy’s include:

Lighting: The company has already installed more than 1.1 million LED bulbs in more than 800 Macy’s and Bloomingdale’s stores across America, cutting energy consumption used in lighting by up to 73% compared with conventional bulbs replaced. In 2014, LED technology is being extended fluorescent fixtures.

Solar power: Plans call for the developing of 20 additional solar power arrays to be installed on the roofs of stores and distribution centers in California, Connecticut, Massachusetts, New York and other states in 2014 and 2015. At year-end 2013, solar energy was being generated on 55 active installations at Macy’s and Bloomingdale’s facilities.

Waste reduction: Plans include reducing waste in the merchandise supply chain by standardizing the size of packing cartons, incorporating recycled polyester fibers in many woven garment labels, minimizing packaging materials and adopting paper hangtags made from FSC-certified paper. Work on packaging reduction is being researched and piloted in Macy’s Private Brands, with plans to collaborate with market merchandise vendors in the months ahead.

Electric vehicle charging stations: Macy’s is collaborating with Volta Industries to install 17 new free-to-operate electric vehicle (EV) charging stations outside eight Macy’s stores in the Los Angeles area by late fall 2014. This installation will bring to 33 the number of EV charging stations available to customers at Macy’s store locations in southern California.

Paperless billing: The company is setting new and higher goals to increase customer adoption of electronic (paperless) billing statements and electronic bill payment. In 2013 alone, nearly 18% of Macy’s and Bloomingdale’s customers opted for paperless statements, saving about 745,000 pounds of paper.

Digital receipts: When making a purchase, customers can choose to have a copy of their receipt emailed to them, thus eliminating the unnecessary use of paper receipts. Digital receipts are a convenience for many customers and support the company’s sustainability objective of reducing the use of paper in its business operations. In 2013, about 6% of all store transactions were paperless.

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OPERATIONS

Design Forum founder Lee Carpenter leaving Interbrand

BY Marianne Wilson

Dayton, Ohio — Interbrand, a leading global brand consultancy, announced Wednesday that Lee Carpenter is leaving his current position as CEO of the North America region. Carpenter, CEO of Interbrand North America since 2007, will step down from his full-time role, effective July 23. He will continue to advise Interbrand during the next three months, but has decided to focus his attention on other personal opportunities.

Carpenter started Design Forum in 1978 as a traditional retail design firm in Dayton, Ohio. But surrounded with great creative talent and innovative thinking, he envisioned a wider scope for the role of design in retail problem solving. In 2002, Design Forum was acquired by Interbrand, extending its reach to help brands globally develop sound strategies and ground-breaking new brand experiences. In 2007, Lee assumed his current chairman and CEO role leading all of Interbrand’s North American units.

During his career, Carpenter has worked with a roster of international clients including Walgreens, Best Buy, Porsche, Burger King, AT&T, Disney, Chase, J.C. Penney, Honda, FedEx, Applebee’s, John Deere, Holiday Inn, The Home Depot and Procter & Gamble.

Josh Feldmeth, who currently leads Interbrand’s New York, San Francisco and Toronto offices has been promoted to succeed Carpenter. He will report directly to Interbrand Global CEO Jez Frampton, and will also sit on the Interbrand Global Executive Committee.

Dirk Defenbaugh will continue to lead Dayton-based Interbrand Design Forum.

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On The Border names IHOP franchise vet as president

BY Dan Berthiaume

Dallas – On The Border Mexican Grill & Cantina, has appointed Ward Whitworth as president of On The Border. The move follows the resignation of On The Border CEO Steve Clark, who has committed to stay on for a period of time in order to ensure a smooth transition to new leadership.

Ward was most recently president of ACG, the nation’s largest IHOP franchisee, based in Texas. Previously, he spent a number of years with Yum Brands running several large markets. In addition, Ward was VP of franchise for Pizza Hut, with responsibility for 2,700 restaurants.

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